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Advertising in a Free Society: With an Introduction (Hobart ... by Arthur Seldon
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Item specifics
- Condition
- Title
- Advertising in a Free Society: With an Introduction (Hobart Pa...
- Book Title
- Advertising in a Free Society: With an Introduction (Hobart Pa...
- ISBN
- 0255366965
- EAN
- 9780255366960
- Binding
- Paperback / softback
- Date of Publication
- 20140915
- Release Title
- Advertising in a Free Society: With an Introduction (Hobart Pa...
- Artist
- Arthur Seldon
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2014
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Advertising in a Free Society: with an Introduction
- Item Height
- 200mm
- Publisher
- Institute of Economic Affairs
- Item Width
- 130mm
- Subject
- Economics
- Number of Pages
- 192 Pages
About this product
Product Information
The subject of advertising is often treated with indifference by economists and disdain by the public. Indeed, from time-to-time, there have been calls to ban advertising. Though there has been no general ban, advertising has been prohibited in some sectors and further regulation in this field is continually being considered. Given the importance of advertising in political discussion and the lack of evidence regarding its role and effectiveness, Ralph Harris and Arthur Seldon published Advertising in a Free Society in the late 1950s. This seminal work provided a dispassionate and serious analysis of the subject. It concluded that advertising played a positive role in communicating information and building brand loyalty. Interestingly, some of the most dishonest forms of promotion came from politicians. Christopher Snowdon has skillfully abridged Harris and Seldon's work whilst adding important modern insights. Perhaps the most important of these is his critique of the claim that advertising coerces people into acting against their best interests. He also finds that the modern economic literature largely supports Harris and Seldon's view that advertising facilitates competition and lowers prices. This new study is an important work for all interested in public policy as well as for those studying marketing in business schools or as part of a professional qualification.
Product Identifiers
Publisher
Institute of Economic Affairs
ISBN-13
9780255366960
eBay Product ID (ePID)
232751738
Product Key Features
Publication Name
Advertising in a Free Society: with an Introduction
Format
Paperback
Language
English
Subject
Economics
Publication Year
2014
Type
Textbook
Number of Pages
192 Pages
Dimensions
Item Height
200mm
Item Width
130mm
Volume
176
Additional Product Features
Series Title
Hobart Papers
Editor
Christopher Snowdon
Country/Region of Manufacture
United Kingdom
Item description from the seller
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WORLD OF BOOKS LIMITED
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- FR 27823676960
- GB 922696893
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