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Entrepreneuria l Small Business by Richard P. Green and Jerome Katz (2013,...
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Located in: Sioux City, Iowa, United States
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eBay item number:303763902421
Item specifics
- Condition
- Narrative Type
- Nonfiction
- Topic
- Small Business
- ISBN
- 9780078029424
- Subject Area
- Business & Economics
- Publication Name
- Entrepreneurial Small Business
- Item Length
- 11.1 in
- Publisher
- McGraw-Hill Higher Education
- Subject
- Entrepreneurship, Small Business
- Publication Year
- 2013
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.3 in
- Item Width
- 8.6 in
- Item Weight
- 65.5 Oz
- Number of Pages
- 816 Pages
About this product
Product Information
Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0078029422
ISBN-13
9780078029424
eBay Product ID (ePID)
160036158
Product Key Features
Publication Name
Entrepreneurial Small Business
Format
Hardcover
Language
English
Subject
Entrepreneurship, Small Business
Publication Year
2013
Type
Textbook
Subject Area
Business & Economics
Number of Pages
816 Pages
Dimensions
Item Length
11.1 in
Item Height
1.3 in
Item Width
8.6 in
Item Weight
65.5 Oz
Additional Product Features
Edition Number
4
Lc Classification Number
Hd62.7.K385 2013
Grade from
College Freshman
Grade to
College Freshman
Table of Content
Part One: Entrepreneurs and Ideas: The Basis of Small Business Chapter 1: Small Business: Its Opportunities and Rewards Chapter 2: Small Business Entrepreneurs: Characteristics and Competencies Chapter 3: Small Business Environment: Managing External Relations Chapter 4: Small Business Ideas: Creativity, Opportunity, and Feasibility Part Two: Small Business Paths & Plans Chapter 5: Small Business Entry: Paths to Part-Time Entrepreneurship Chapter 6: Small Business Entry: Paths to Full-Time Entrepreneurship Chapter 7: Small Business Strategies: Imitation with a Twist Chapter 8: Business Plans: Seeing Audiences and Your Business Clearly Part Three: Marketing in the Small Business Chapter 9: Small Business Marketing: Product and Pricing Strategies Chapter 10: Small Business Promotion: Capturing the Eyes of Your Market Chapter 11: Small Business Distribution and Location Chapter 12: Marketing Plans: Saying How You'll Get Sales Part Four: Cash, Accounting, and Finance in the Small Business Chapter 13: Small Business Accounting: Projecting and Evaluating Performance Chapter 14: Cash: Lifeblood of the Business Chapter 15: Small Business Finance: Using Equity, Debt, and Gifts Chapter 16: Assets: Inventory and Operations Management Chapter 17: Small Business Protection: Risk Management and Insurance Part Five: Management and Organization in the Small Business Chapter 18: Legal Issues: Recognizing Your Small Business Needs Chapter 19: Human Resource Management: Small Business Considerations Chapter 20: Achieving Success in the Small Business
Copyright Date
2014
Target Audience
College Audience
Dewey Decimal
658.022
Dewey Edition
22
Illustrated
Yes
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eBay item number:303763902421
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US $7.09 (approx £5.60) | United States | Economy Delivery (USPS Media MailTM) | Estimated between Tue, 25 Jun and Sat, 29 Jun to 43230 |
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- 28 Aug, 2022
All I need to know is in this book.
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- 28 Nov, 2017
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