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Sustainable Tourism: Business Development, Operations & Mgmt- Patterson NEW
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Item specifics
- Condition
- Topic
- Business, Tourism
- Brand
- Unbranded
- Format
- Paperback
- Modified Item
- No
- Era
- 1990s
- Type
- Activity Book
- Special Attributes
- Web Resources
- Title
- Sustainable Tourism
- MPN
- Does not apply
- ISBN
- 9781450460033
About this product
Product Identifiers
Publisher
Human Kinetics
ISBN-10
1450460038
ISBN-13
9781450460033
eBay Product ID (ePID)
210335687
Product Key Features
Number of Pages
208 Pages
Language
English
Publication Name
Sustainable Tourism : Business Development, Operations and Management
Publication Year
2015
Subject
Industries / Hospitality, Travel & Tourism, General
Type
Textbook
Subject Area
Sports & Recreation, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
21.4 Oz
Item Length
11.3 in
Item Width
8.5 in
Additional Product Features
Intended Audience
College Audience
LCCN
2015-009207
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
910.68/4
Table Of Content
Chapter 1 Introduction to Sustainable Tourism Introduction Why Should Tourism Be Sustainable? History of Sustainable Tourism What Do We Call It? Is the Triple Bottom Line a Good Measure? Who Are the Tourists? Sustainable Tourism Trends Meeting the Challenge Summary Glossary References Chapter 2 Strategic Planning for a Sustainable Tourism Business Introduction What Is a Strategic Plan? Create a Mission Statement Conduct External Review of the Environment Conduct Internal Review of Your Business Set Goals and Objectives Analyze the Market Define Your Product Identify and Select Viable Strategies Implement the Plan Summary Glossary References Chapter 3 Sustainability Practices for Development and Operations Introduction Minimizing Environmental Impact Establishing Sustainability Policies Integrating Environmental Policies Into Daily Operations Assessing Impacts Business Plan Implications Summary Glossary References Chapter 4 Industry Standards and Associations Introduction The Role of Tourism Standards Global Tourism Standards Certification and Your Bottom Line Business Plan Implications Summary Glossary Resources Chapter 5 Marketing Your Product Introduction The Four Ps of Marketing Developing a Marketing Plan Product-Market Match Marketing Activities Marketing Forecasts Monitoring and Evaluating Marketing Activities Business Plan Implications Summary Glossary Resources Chapter 6 Web 2.0 Introduction What Is Web 2.0? How Social Media Is Changing Tourism Implications for Sustainable Tourism Business Managers Maximize Your Web Presence Business Plan Implications Summary Glossary Resources Chapter 7 Sustainable Tourism and the Travel Trade Introduction Understanding the Travel Trade The Consumer's Relationship With the Travel Trade The Difficulty in Selling Sustainable Tourism Helping the Travel Trade Sell Sustainable Tourism Business Plan Implications Summary Glossary References Chapter 8 Marketing Partnerships Introduction Tour Packaging Cooperative Marketing Festivals and Events Business Plan Implications Summary Glossary References Chapter 9 Dollars and Sense Introduction Obtaining Financing Financial Forecasting Financial Analysis Accounting Business Plan Implications Summary Glossary References Chapter 10 Climbing the Customer Service Mountain Introduction Customer Service Systems Customer Service and Interpretation Customer Service Problems Qualifying Customers Business Plan Implications Summary Glossary References Chapter 11 Getting the Right Person for the Job Introduction How to Hire the Right Person Training Human Resource Policies Managing Turnover Business Plan Implications Summary Glossary References Chapter 12 Managing Business Risk Introduction Loss Categories Insuring Against the Odds Risk Management Strategies If the Worst Happens Business Plan Implications Summary Glossary References Chapter 13 Business Plans Introduction The Need for a Business Plan Preparing a Business Plan Business Plan Workbook
Synopsis
Sustainable Tourism: Business Development, Operations, and Management lays out a road map to launching and building a business in one of today's most exciting industries. It simplifies the process and outlines real-life requirements while clearing the path to new business success in the cultural, heritage, nature, and adventure fields. Written by an eco-development pioneer, the book offers guidance on developing and implementing a comprehensive sustainable-business plan. From analyzing the market all the way through hiring and training the right people, the text focuses on the principles of both tourism and business. It prepares those embarking on new careers to tackle the complexity of sustainability issues by thinking like entrepreneurs and acting like business owners. Students and professionals can rely on this text as both a start-up and ongoing implementation reference that will stack the odds of success in their favor. Sustainable Tourism provides an overview of exciting developments in the sustainable-tourism industry. It helps new entrepreneurs assess the viability of ideas and products against sustainable criteria. Through sequential chapters, it delivers step-by-step instructions for minimizing environmental impact, establishing sustainability practices, obtaining financing, and marketing to and reaching customers. The standards-based text also examines how the United Nations World Tourism Organization (UNWTO) Sustainability Guidelines shape sustainable tourism, providing a global framework from which to build the skills needed for success. Key features include the following: - 13 online video case studies of sustainable tourism destinations from around the world give students a global text from which to build their own businesses and provide a model for how sustainable tourism works. - An online workbook guides learners through the completion of a business plan by the end of the term. - An online image bank presents photos, figures, and tables from the book that may be downloaded for use in presentations. - Forms and worksheets from the book are available for download. - A professional development workbook, "Creating a Tourism Career from Scratch" (appendix B), is a reference for entrepreneurs starting or advancing in their careers. Loaded with case studies, the book illustrates what works and what doesn't when starting a sustainable tourism business. It describes how to integrate sustainability practices into daily operations, maximize the use of the web and social media in marketing, and overcome challenges in sustainable tourism. The text covers every important topic in a business start-up, including financial forecasting and analysis, customer service systems, hiring, training, and managing turnover. Sustainable Tourism: Business Development, Operations and Management is the starting point for all who want to develop an eco-friendly product, integrate sustainability principles into their businesses, and turn their dreams into a business reality., Turn your dream of launching and running a sustainable tourism business into reality. This step-by-step guide will help you prepare and implement a business plan, anticipate and solve the complex sustainability challenges ahead, and stack the odds of success in your favor., Upper-level undergraduate and graduate text for tourism courses. Reference for professors, university tourism centers, university tourism extension centers, tourism professionals, and organizations at the regional, state and province, and local levels., Sustainable Tourism: Business Development, Operations, and Management lays out a road map to launching and building a business in one of today's most exciting industries. It simplifies the process and outlines real-life requirements while clearing the path to new business success in the cultural, heritage, nature, and adventure fields. Written by an eco-development pioneer, the book offers guidance on developing and implementing a comprehensive sustainable-business plan. From analyzing the market all the way through hiring and training the right people, the text focuses on the principles of both tourism and business. It prepares those embarking on new careers to tackle the complexity of sustainability issues by thinking like entrepreneurs and acting like business owners. Students and professionals can rely on this text as both a start-up and ongoing implementation reference that will stack the odds of success in their favor. Sustainable Tourism provides an overview of exciting developments in the sustainable-tourism industry. It helps new entrepreneurs assess the viability of ideas and products against sustainable criteria. Through sequential chapters, it delivers step-by-step instructions for minimizing environmental impact, establishing sustainability practices, obtaining financing, and marketing to and reaching customers. The standards-based text also examines how the United Nations World Tourism Organization (UNWTO) Sustainability Guidelines shape sustainable tourism, providing a global framework from which to build the skills needed for success. Key features include the following: * 13 online video case studies of sustainable tourism destinations from around the world give students a global text from which to build their own businesses and provide a model for how sustainable tourism works. * An online workbook guides learners through the completion of a business plan by the end of the term. * An online image bank presents photos, figures, and tables from the book that may be downloaded for use in presentations. * Forms and worksheets from the book are available for download. * A professional development workbook, "Creating a Tourism Career from Scratch" (appendix B), is a reference for entrepreneurs starting or advancing in their careers. Loaded with case studies, the book illustrates what works and what doesn't when starting a sustainable tourism business. It describes how to integrate sustainability practices into daily operations, maximize the use of the web and social media in marketing, and overcome challenges in sustainable tourism. The text covers every important topic in a business start-up, including financial forecasting and analysis, customer service systems, hiring, training, and managing turnover. Sustainable Tourism: Business Development, Operations and Management is the starting point for all who want to develop an eco-friendly product, integrate sustainability principles into their businesses, and turn their dreams into a business reality.
LC Classification Number
G156.5.S87P37 2015
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Registered as a private sellerThereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
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- k***t (36)- Feedback left by buyer.Past monthVerified purchaseThe book is in new condition and was packaged securely. Shipping was fast and on point.
- t***h (497)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived quickly and as advertised with no problems. Thank you again!Trainer Development Program Instructor Guide (#303864685462)
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san.prisc
100% positive Feedback•1.0K items sold
Registered as a private sellerThereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
Seller Feedback (365)
- k***t (36)- Feedback left by buyer.Past monthVerified purchaseThe book is in new condition and was packaged securely. Shipping was fast and on point.
- t***h (497)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived quickly and as advertised with no problems. Thank you again!Trainer Development Program Instructor Guide (#303864685462)
- 2***o (773)- Feedback left by buyer.Past yearVerified purchaseGood transaction well packaged and promptly sentBird, Pet Carrier, Travel Cage Portable, foldable, Lightweight Pets 16”x11”x8” (#304918201362)