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Key Marketing Metrics: The 50+ metrics every manager needs to... by Farris, Paul
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A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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Located in: GB, United Kingdom
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eBay item number:304004687752
Item specifics
- Condition
- Title
- Key Marketing Metrics: The 50+ metrics every manager needs to ...
- Book Title
- Key Marketing Metrics: The 50+ metrics every manager needs to ...
- ISBN
- 1292212470
- EAN
- 9781292212470
- Binding
- Paperback / softback
- Date of Publication
- 2017-09-25
- Release Title
- Key Marketing Metrics: The 50+ metrics every manager needs to ...
- Artist
- Farris, Paul
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2017
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Key Marketing Metrics: the 50+ Metrics Every Manager Needs to Know
- Item Height
- 232 mm
- Publisher
- Pearson Education The Limited
- Subject
- Management, Advertising, Marketing
- Item Weight
- 660 g
- Item Width
- 154 mm
- Number of Pages
- 440 Pages
About this product
Product Information
Key Marketing Metrics gives you a portfolio, or dashboard , of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and double jeopardy.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9781292212470
eBay Product ID (ePID)
238490206
Product Key Features
Number of Pages
440 Pages
Publication Name
Key Marketing Metrics: the 50+ Metrics Every Manager Needs to Know
Language
English
Subject
Management, Advertising, Marketing
Publication Year
2017
Type
Textbook
Format
Paperback
Dimensions
Item Height
232 mm
Item Weight
660 g
Item Width
154 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
About this seller
World of Books Ltd
98.6% positive Feedback•38.7M items sold
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Seller Feedback (13,978,449)
- j***c (697)- Feedback left by buyer.Past monthVerified purchaseFantastic Seller. Great quality and condition of item.Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Would definitely buy again! Thank you so much.
- c***4 (201)- Feedback left by buyer.Past monthVerified purchaseThe book arrived in perfect condition well packaged. It was a couple of days later than promised but I think this was a PO problem rather than the seller. A good price and as described. When the seller was contacted as the book had not arrived they immediately replied - could not fault. Would use this seller again.
- u***q (570)- Feedback left by buyer.Past 6 monthsVerified purchaseI buy from this seller all the time and believe them to be the best of the BIG second-hand UK sellers. Comms are excellent and they respond quickly and make a real effort to resolve issues. Pricing is good and descriptions accurate and fair. Postage is free so there won't be any extra packing but I've never had a problem with items damaged in transit.
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Seller Feedback (13,978,449)
- j***c (697)- Feedback left by buyer.Past monthVerified purchaseFantastic Seller. Great quality and condition of item.Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Would definitely buy again! Thank you so much.
- c***4 (201)- Feedback left by buyer.Past monthVerified purchaseThe book arrived in perfect condition well packaged. It was a couple of days later than promised but I think this was a PO problem rather than the seller. A good price and as described. When the seller was contacted as the book had not arrived they immediately replied - could not fault. Would use this seller again.
- u***q (570)- Feedback left by buyer.Past 6 monthsVerified purchaseI buy from this seller all the time and believe them to be the best of the BIG second-hand UK sellers. Comms are excellent and they respond quickly and make a real effort to resolve issues. Pricing is good and descriptions accurate and fair. Postage is free so there won't be any extra packing but I've never had a problem with items damaged in transit.