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Strategic Public Relations Management: Planning, Austin, Pinkleton..
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eBay item number:304576197309
Item specifics
- Condition
- PublishedOn
- 2015-03-10
- Title
- Strategic Public Relations Management: Planning and Managing Eff
- Artist
- Not Specified
- ISBN
- 9780415517683
- Publication Year
- 2015
- Series
- Routledge Communication Series
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns
- Publisher
- Taylor & Francis LTD
- Subject
- Marketing, Business
- Item Weight
- 862 g
- Number of Pages
- 398 Pages
About this product
Product Information
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: New examples on the effective use of digital communication and online research tools; Updated guidance on researching using digital tools and social media; New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: Creating a framework for planning; Up-to-date research tools and how to develop a research plan; Gathering useful data for strategic guidance; Real-world examples that provide readers with realistic cases and situations; Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780415517683
eBay Product ID (ePID)
213108397
Product Key Features
Publication Year
2015
Subject
Marketing, Business
Number of Pages
398 Pages
Language
English
Publication Name
Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns
Type
Textbook
Series
Routledge Communication Series
Format
Hardcover
Dimensions
Item Weight
862 g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 724498118
CRN: 03800600
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- a***i (358)- Feedback left by buyer.Past monthVerified purchaseI had an outstanding experience with this seller! The item was exactly as described, and it arrived well-packaged and in perfect condition. The seller was incredibly responsive and helpful, answering all my questions promptly. The shipping was super fast, and I received the package within just a few days. A truly professional and reliable seller who goes above and beyond to provide exceptional service. I look forward to doing business with them again in the future. Thank you so much!
- n***s (1841)- Feedback left by buyer.Past 6 monthsVerified purchaseThe item was said to be in very good condition? When it arrived and i opened the package the front cover and front page had what looked like coffie stains split over it. Sent message to seller. And they gave me a full refund . With no questions asked. Really good seller.
- l***r (719)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book unfortunately went to a different address due to the Post workers. Great communication from seller when I contacted them to say it hadn’t arrived. Thankfully it turned up a few days later. Item was packaged well. Good value. Item as described.There Was an Old Lady Who Swallowed a Fly (Classic Books with H .9780859537278 (#124017600873)
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