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Last updated on 27 Jul, 2023 16:10:35 BSTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
Subject Area
Data Analysis
ISBN
9780131354210
Publication Year
2008
Type
Textbook
Format
Paperback
Language
English
Publication Name
Basic Marketing Research Using Microsoft Excel Data Analysis: International Edition
Item Height
262 mm
Author
Ronald F. Bush, Alvin C Burns
Publisher
Pearson Education (Us)
Subject
Marketing
Item Weight
942 g
Item Width
211 mm
Number of Pages
544 Pages

About this product

Product Information

For undergraduate Marketing Research courses. Basic Marketing Research, 2e, utilizes Excela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.

Product Identifiers

Publisher
Pearson Education (Us)
ISBN-13
9780131354210
eBay Product ID (ePID)
86654217

Product Key Features

Number of Pages
544 Pages
Language
English
Publication Name
Basic Marketing Research Using Microsoft Excel Data Analysis: International Edition
Publication Year
2008
Subject
Marketing
Type
Textbook
Author
Ronald F. Bush, Alvin C Burns
Format
Paperback

Dimensions

Item Height
262 mm
Item Weight
942 g
Item Width
211 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Ronald F. Bush, Alvin C Burns

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gem06062010

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