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United Breaks Guitars: The Power of One Voice in the Age of Soc .9781401937942
£3.77
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Located in: South East, United Kingdom
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eBay item number:304735818560
Item specifics
- Condition
- Title
- United Breaks Guitars: The Power of One Voice in the Age of Soci
- ISBN
- 9781401937942
- Publication Year
- 2013
- Format
- Paperback
- Language
- English
- Book Title
- United Breaks Guitars: the Power of One Voice in the Age of Social Media
- Item Height
- 210mm
- Publisher
- HAY House INC International Concepts
- Topic
- Opinion of the People
- Item Width
- 134mm
- Item Weight
- 269g
- Number of Pages
- 256 Pages
About this product
Product Information
Songwriter Dave Carroll wasn't the first person abused by an airline's customer service. But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down. United Airlines had broken Dave's guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool-songwriting-and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched United Breaks Guitars. United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that efficient but inhuman customer-service policies had an unseen cost-brand destruction by frustrated, creative, and socially connected customers. United Breaks Guitars has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story. In this book, you'll hear about how Dave developed the just do it philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he's taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings. Since United Breaks Guitars emerged, nothing is the same-for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.
Product Identifiers
Publisher
HAY House INC International Concepts
ISBN-13
9781401937942
eBay Product ID (ePID)
200363980
Product Key Features
Book Title
United Breaks Guitars: the Power of One Voice in the Age of Social Media
Format
Paperback
Language
English
Topic
Opinion of the People
Publication Year
2013
Number of Pages
256 Pages
Dimensions
Item Height
210mm
Item Width
134mm
Item Weight
269g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Company registration number:
- 03800600
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eBay item number:304735818560
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| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| £8.99 | United States | Standard Delivery (Standard Int'l Postage) |
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o***o (2356)- Feedback left by buyer.
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I paid £3.62 for a book in “used-very good” condition. The book arrived in very poor condition with a price label of £1.50 on the front cover! I contacted the seller and was issued a full refund in minutes. Hence the positive feedback.
0***o (68)- Feedback left by buyer.
Past 6 months
Verified purchase
Book arrived on time, well packed and as described but beware offer of free postage does not include packing which would appear to be £2 as the book is clearly labelled as £1.50 - see photo
r***a (2458)- Feedback left by buyer.
Past month
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Item as described very quick delivery very happy with the service some damage to the packaging but the book is fine thanks