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Cashvertising by Drew Eric Whitman NEW Paperback softback

£17.09
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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Title
Cashvertising
Weight
354
Publication Name
Red Wheel/Weiser
EAN
9781601630322
ISBN-10
1601630328
Date of Publication
20081124
Place of Publication
United States
Book Series
N/A
Genre
KJS
Narrative Type
N/A
Features
N/A
Intended Audience
N/A
Ex Libris
No
Editor
N/A
Edition
N/A
Pagination
192 Pages
Dimensions
228 X 153 X 12
ISBN
9781601630322
Publication Year
2008
Type
Textbook
Format
Paperback
Language
English
Book Title
Cashvertising: How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Item Height
230mm
Author
Drew Eric Whitman
Publisher
Career Press
Topic
Marketing
Item Width
153mm
Number of Pages
192 Pages

About this product

Product Information

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more How to make people believe what you say Sneaky ways to persuade people to respond Effective tricks for writing magnetic headlines What mistakes to avoid...at all costs! What you should always/never do in your ads Expert formulas, guidance, tips and strategies

Product Identifiers

Publisher
Career Press
ISBN-13
9781601630322
eBay Product ID (ePID)
86441877

Product Key Features

Book Title
Cashvertising: How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Author
Drew Eric Whitman
Format
Paperback
Language
English
Topic
Marketing
Publication Year
2008
Type
Textbook
Number of Pages
192 Pages

Dimensions

Item Height
230mm
Item Width
153mm

Additional Product Features

Title_Author
Drew Eric Whitman
Country/Region of Manufacture
United States

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 160565025
I provide invoices with VAT separately displayed.
CRN: 11028751
About this seller

Ryefield_Books

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Welcome to our eBayRyefield Books is an eBay store for classic and educational English books.My team and I aim to provide an excellent service to all our customers with great prices and fast shipping. ...
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  • b***6 (47)- Feedback left by buyer.
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    Excellent service from Ryefield Books. New book, condition as described. Price good. Good packaging to avoid damage in post. Order dispatched and received promptly. I'd order from them again.
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3.0
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  • Very valuable information inside

    It has incredible value that pushes my sale strategies to the stratosphere. I’ve never really had a clear way of writing copy until I read this book - it explains how to do it using emotionally compelling descriptive words and other very compelling methods... I’d recommend this to anyone whos beginning in copywriting for their stores!

    Verified purchase: YesCondition: NewSold by: wordery

  • Took more than a week to arrive!

    Took more than a week to arrive!

    Verified purchase: YesCondition: Pre-ownedSold by: worldofbooks08