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Marketing Performance: How Marketers D..., Thomas Bauer
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eBay item number:305033038103
Item specifics
- Condition
- Title
- Marketing Performance: How Marketers Drive Profitable Growth
- Book Title
- Marketing Performance: How Marketers Drive Profitable Growth
- Contributor
- By (author) Tjark Freundt
- ISBN
- 1119278333
- EAN
- 9781119278337
- Binding
- Hardback
- Genre
- Business & management
- Height
- 23.88
- Length
- 230.12
- Width
- 155.96
- Release Title
- Marketing Performance: How Marketers Drive Profitable Growth
- Artist
- Thomas Bauer
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2016
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Marketing Performance: How Marketers Drive Profitable Growth
- Item Height
- 236mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 159mm
- Subject
- Marketing
- Item Weight
- 414g
- Number of Pages
- 200 Pages
About this product
Product Information
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing ? because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781119278337
eBay Product ID (ePID)
221826458
Product Key Features
Publication Name
Marketing Performance: How Marketers Drive Profitable Growth
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2016
Type
Textbook
Number of Pages
200 Pages
Dimensions
Item Height
236mm
Item Width
159mm
Item Weight
414g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
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BN12 4QY
United Kingdom
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- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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eBay item number:305033038103
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I think this item (which was one of four bought at the same time as part of a special offer) had to be re-despatched. I told them it didn't arrive with the other books so they made arrangements to get it to me ASAP. They said it would be despatched within 48 hours and it was despatched within 24. I had it on my doorstep in 3 days, in very good condition as described. Very happy with the price and the service, highly recommended seller. Very professional.
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Really pleased with the book 📚 being just as described. Really low price and good value for the money. Dispatched and delivered quickly. Good packaging. Good communication with the seller and would most definitely buy from them again and highly recommend.
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