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Picture 1 of 1
E-marketing, 2nd Edition By Judy Strauss, Raymond Frost
£5.97
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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£8.99 Standard Int'l Postage.
Located in: South East, United Kingdom
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eBay item number:305339281358
Item specifics
- Condition
- Title
- E-marketing, 2nd Edition
- ISBN
- 9780130322647
- Publication Year
- 2000
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- E-Marketing
- Item Height
- 178 mm
- Publisher
- Taylor & Francis INC International Concepts
- Subject
- Computer Science, Marketing, Business
- Item Weight
- 781 g
- Item Width
- 235 mm
- Number of Pages
- 519 Pages
About this product
Product Information
For undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing. This book discusses the necessary tools in the dynamic field of eMarketing. *NEW - Up-to-date statistics, case histories, and strategies. *NEW - Internet technologies From marketing management perspective Chapter 9. *NEW - E-business models: Looks at how existing business models have been adapted to the Internet and discusses new business models unique to the Web. *NEW - Offline technologies Focuses on marketing practices based on Internet technologies. Introduces offline e-marketing applications, e.g., bar code scanners and uses of electronic databases for customer acquisition and retention. *NEW - Ethics and law: An entire chapter. *NEW - Technology issues: Uses diagrams, analogies and clear explanations to explain how technologies such as targeted advertising, relationship marketing, and content filtering actually work. *NEW - Changing practices. *NEW - Global orientation: Includes first-hand accounts of Internet adoption abroad.
Product Identifiers
Publisher
Taylor & Francis INC International Concepts
ISBN-13
9780130322647
eBay Product ID (ePID)
87572004
Product Key Features
Number of Pages
519 Pages
Language
English
Publication Name
E-Marketing
Publication Year
2000
Subject
Computer Science, Marketing, Business
Type
Textbook
Format
Paperback
Dimensions
Item Height
178 mm
Item Weight
781 g
Item Width
235 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Company registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 03800600
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