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Hooked: How to Build Habit-Forming Products by Eyal, Nir [Hardcover]
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eBay item number:305344188635
Item specifics
- Condition
- ISBN
- 9781591847786
About this product
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591847788
ISBN-13
9781591847786
eBay Product ID (ePID)
202758375
Product Key Features
Book Title
Hooked : How to Build Habit-Forming Products
Number of Pages
256 Pages
Language
English
Topic
Marketing / General, Consumer Behavior, General, Applied Psychology, Strategic Planning
Publication Year
2014
Genre
Business & Economics, Psychology
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
13.2 Oz
Item Length
8.5 in
Item Width
5.7 in
Additional Product Features
Intended Audience
Trade
LCCN
2014-022222
Dewey Edition
23
Reviews
Voted one of the best business books of the year by Goodreads readers. "With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn't live without." - Publisher's Weekly "A must read for everyone who cares about driving customer engagement." -Eric Ries, author of The Lean Startup "The book everyone in Silicon Valley is talking about." -Boris Veldhuijzen van Zanten, founder of The Next Web " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." -Matt Mullenweg, Founder of Wordpress "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." -Rory Sutherland, Vice-Chairman, Ogilvy & Mather "You'll read this. Then you'll hope your competition isn't reading this. It's that good." -Stephen P. Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology." -Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." -Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." -Dr. Stephen Wendel, author Designing for Behavior Change, Voted one of the best business books of the year by Goodreads readers. "With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn't live without." -- Publisher's Weekly "A must read for everyone who cares about driving customer engagement." --Eric Ries, author of The Lean Startup "The book everyone in Silicon Valley is talking about." --Boris Veldhuijzen van Zanten, founder of The Next Web " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." --Matt Mullenweg, Founder of Wordpress "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." --Rory Sutherland, Vice-Chairman, Ogilvy & Mather "You'll read this. Then you'll hope your competition isn't reading this. It's that good." --Stephen P. Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology." --Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." --Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." --Dr. Stephen Wendel, author Designing for Behavior Change, "A must read for everyone who cares about driving customer engagement." -Eric Ries, author of The Lean Startup "The book everyone in Silicon Valley is talking about." -Boris Veldhuijzen van Zanten, founder of The Next Web " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." -Matt Mullenweg, Founder of Wordpress "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." -Rory Sutherland, Vice-Chairman, Ogilvy & Mather "You'll read this. Then you'll hope your competition isn't reading this. It's that good." -Stephen P. Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology." -Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." -Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." -Dr. Stephen Wendel, author Designing for Behavior Change, "A must read for everyone who cares about driving customer engagement." -Eric Ries, author of The Lean Startup "The book everyone in Silicon Valley is talking about." -Boris Veldhuijzen van Zanten, founder of The Next Web " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." -Matt Mullenweg, Founder of Wordpress "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." -Rory Sutherland, Vice-Chairman, Ogilvy & Mather "You'll read this. Then you'll hope your competition isn't reading this. It's that good." -Stephen P. Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology." -Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." -Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." -Dr. Stephen Wendel, author Designing for Behavior Change, "The book everyone in Silicon Valley is talking about." -Boris Veldhuijzen van Zanten, founder of The Next Web " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." -Matt Mullenweg, Founder of Wordpress "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." -Rory Sutherland, Vice-Chairman, Ogilvy & Mather "You'll read this. Then you'll hope your competition isn't reading this. It's that good." -Stephen P. Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology." -Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." -Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." -Dr. Stephen Wendel, author Designing for Behavior Change, "With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn't live without." - Publisher's Weekly "A must read for everyone who cares about driving customer engagement." -Eric Ries, author of The Lean Startup "The book everyone in Silicon Valley is talking about." -Boris Veldhuijzen van Zanten, founder of The Next Web " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." -Matt Mullenweg, Founder of Wordpress "The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." -Rory Sutherland, Vice-Chairman, Ogilvy & Mather "You'll read this. Then you'll hope your competition isn't reading this. It's that good." -Stephen P. Anderson, Author of Seductive Interaction Design "Nir's work is an essential crib sheet for any startup looking to understand user psychology." -Dave McClure, Founder 500 Startups "When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." -Andrew Chen, Technology Writer and Investor "I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." -Dr. Stephen Wendel, author Designing for Behavior Change
Grade From
Twelfth Grade
Dewey Decimal
658.5/75
Synopsis
Revised and Updated, Featuring a New Case Study How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: - Practical insights to create user habits that stick. - Actionable steps for building products people love. - Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products., Updated with a new case study, this revised edition of Hooked is a how-to guide for building habit-forming products. How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Based on years of research, consulting, and practical experience, Eyal wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. Eyal provides readers with: * Practical insights to create user habits that stick. * Actionable steps for building products people love. * Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Hooked is for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
LC Classification Number
HF5415.153.E93 2014
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- d***i (216)- Feedback left by buyer.Past 6 monthsVerified purchasePacked safely and securely - Shipping was slow (10 days from an hour and a half away!) but it was Free! I thought Price was especially reasonable! Book came in Exactly as Described and I can't wait to start reading it! I Recommend this Seller!Commodore: The Amiga Years by Bagnall, Brian [Hardcover] (#305372157502)
- e***j (91)- Feedback left by buyer.Past 6 monthsVerified purchaseA rocky start after I had to NUDGE the Seller into checking on my order after MORE than a week with NOTHING happening... But Seller communication was GOOD and the item showed up, well packaged, within the delivery window. Item was well priced, and they had a series that I STRUGGLED to find elsewhere, in NEW condition. I would recommend this seller if you can't find it elsewhere, that's the best I can give them.Chillin' in Another World with Level 2 Super Cheat Powers (Manga) Vol. 1 (#305350494827)
- a***i (27)- Feedback left by buyer.Past 6 monthsVerified purchase5 stars Great seller—made it right when USPS didn’t. The item was marked as delivered on May 27th to a “reception area,” even though I live in a single-family home. Clearly a USPS error. I reached out to the seller, who responded quickly and assured me the book was on the way. It finally arrived safely on June 7th. Not the seller’s fault, and I appreciate their professionalism and communication throughout. Would buy from them again.
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Seller Feedback (10,507)
- d***i (216)- Feedback left by buyer.Past 6 monthsVerified purchasePacked safely and securely - Shipping was slow (10 days from an hour and a half away!) but it was Free! I thought Price was especially reasonable! Book came in Exactly as Described and I can't wait to start reading it! I Recommend this Seller!Commodore: The Amiga Years by Bagnall, Brian [Hardcover] (#305372157502)
- e***j (91)- Feedback left by buyer.Past 6 monthsVerified purchaseA rocky start after I had to NUDGE the Seller into checking on my order after MORE than a week with NOTHING happening... But Seller communication was GOOD and the item showed up, well packaged, within the delivery window. Item was well priced, and they had a series that I STRUGGLED to find elsewhere, in NEW condition. I would recommend this seller if you can't find it elsewhere, that's the best I can give them.Chillin' in Another World with Level 2 Super Cheat Powers (Manga) Vol. 1 (#305350494827)
- a***i (27)- Feedback left by buyer.Past 6 monthsVerified purchase5 stars Great seller—made it right when USPS didn’t. The item was marked as delivered on May 27th to a “reception area,” even though I live in a single-family home. Clearly a USPS error. I reached out to the seller, who responded quickly and assured me the book was on the way. It finally arrived safely on June 7th. Not the seller’s fault, and I appreciate their professionalism and communication throughout. Would buy from them again.