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Environment-Friendly Products-Adapt Green Now: Green Marketing.9781543701678<|

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
PublishedOn
2017-12-14
Title
Environment-Friendly Products-Adapt Green Now: Green Marketing
Artist
Not Specified
ISBN
9781543701678
Publication Year
2017
Type
Textbook
Format
Paperback
Language
English
Publication Name
Environment-Friendly Products-Adapt Green Now: Green Marketing
Item Height
203 mm
Author
Dr Aparna P Goyal
Publisher
Partridge India
Subject
Engineering & Technology
Item Weight
163 g
Item Width
127 mm
Number of Pages
144 Pages

About this product

Product Information

Excessive pollution has provoked the nature, and the nature starts behaving in unnatural ways (in form of global warming versus global cooling, heavy rains versus draught, and other natural calamities like frequent earthquakes and tsunami, cyclones, epidemics, and so forth). Economic growth via production and consumption threatens peaceful life of human beings on the earth. Environment-friendly eco-green marketing is an attempt to protect consumer welfare and environment (the nature) through production, consumption, and disposal of eco-friendly products. Basically, green marketing is concerned with three aspects: 1. promotion of production and consummation of pure/quality products, 2. fair and just dealing with customers and society, and 3. protection of ecological environment. Thus, green marketing is a marketing philosophy that promotes production and selling of pure (eco-friendly) products with protection of ecological balance. Green marketing involves multiple activities. Green marketing encourages production of pure products by pure technology, conservation of energy, preservation of environment, minimum use of natural resources, and more use of natural foods instead of processed foods. Efforts of people, social organizations, firms, and governments in this regard can be said as green marketing efforts. Green marketing raises the voice against production, consumption, and/or disposal of such products that harm consumers, the society, and the environment anyway. It is necessary that businessmen and users should refrain from harmful products.

Product Identifiers

Publisher
Partridge India
ISBN-13
9781543701678
eBay Product ID (ePID)
8046641385

Product Key Features

Publication Year
2017
Subject
Engineering & Technology
Number of Pages
144 Pages
Language
English
Publication Name
Environment-Friendly Products-Adapt Green Now: Green Marketing
Type
Textbook
Author
Dr Aparna P Goyal
Format
Paperback

Dimensions

Item Height
203 mm
Item Weight
163 g
Item Width
127 mm

Additional Product Features

Title_Author
Dr Aparna P Goyal

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    I had an outstanding experience with this seller! The item was exactly as described, and it arrived well-packaged and in perfect condition. The seller was incredibly responsive and helpful, answering all my questions promptly. The shipping was super fast, and I received the package within just a few days. A truly professional and reliable seller who goes above and beyond to provide exceptional service. I look forward to doing business with them again in the future. Thank you so much!
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    The item was said to be in very good condition? When it arrived and i opened the package the front cover and front page had what looked like coffie stains split over it. Sent message to seller. And they gave me a full refund . With no questions asked. Really good seller.
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    The book unfortunately went to a different address due to the Post workers. Great communication from seller when I contacted them to say it hadn’t arrived. Thankfully it turned up a few days later. Item was packaged well. Good value. Item as described.