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Uniform Across-the-Boa
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Located in: South East, United Kingdom
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eBay item number:305365102673
Item specifics
- Condition
- PublishedOn
- 2014-06-16
- Title
- Uniform Across-the-Board Promotions (Contributions to Management
- ISBN
- 9783319071145
- Publication Year
- 2014
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Uniform Across-The-Board Promotions
- Item Height
- 235mm
- Publisher
- Springer International Publishing A&G
- Item Width
- 155mm
- Subject
- Marketing
- Item Weight
- 354g
- Number of Pages
- 102 Pages
About this product
Product Information
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
Product Identifiers
Publisher
Springer International Publishing A&G
ISBN-13
9783319071145
eBay Product ID (ePID)
207615712
Product Key Features
Publication Name
Uniform Across-The-Board Promotions
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2014
Type
Textbook
Number of Pages
102 Pages
Dimensions
Item Height
235mm
Item Width
155mm
Item Weight
354g
Additional Product Features
Series Title
Contributions to Management Science
Country/Region of Manufacture
Switzerland
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Company registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 03800600
Seller assumes all responsibility for this listing.
eBay item number:305365102673
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Item location:
South East, United Kingdom
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