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Smartphone Start-ups: Navigating the iPhone Revolution.by Giachetti New<|
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eBay item number:305368330253
Item specifics
- Condition
- PublishedOn
- 2017-12-17
- Title
- Smartphone Start-ups: Navigating the iPhone Revolution
- ISBN
- 9783319679723
- Publication Year
- 2017
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Smartphone Start-Ups: Navigating the iPhone Revolution
- Item Height
- 210mm
- Publisher
- Springer International Publishing A&G
- Item Width
- 148mm
- Subject
- Marketing, Business
- Item Weight
- 3745g
- Number of Pages
- 192 Pages
About this product
Product Information
This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry's future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field.
Product Identifiers
Publisher
Springer International Publishing A&G
ISBN-13
9783319679723
eBay Product ID (ePID)
21046625934
Product Key Features
Publication Name
Smartphone Start-Ups: Navigating the iPhone Revolution
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2017
Type
Textbook
Number of Pages
192 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
3745g
Additional Product Features
Country/Region of Manufacture
Switzerland
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Company registration number:
- 03800600
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CRN Number:
- 03800600
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eBay item number:305368330253
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