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Marketing by Sara Rosengren, Paul Baines, Chris Fill (Paperback, 2016)
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eBay item number:305369037505
Item specifics
- Condition
- ISBN
- 9780198748533
- Publication Year
- 2016
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing
- Item Height
- 266mm
- Publisher
- Oxford University Press
- Item Width
- 197mm
- Subject
- Marketing, Business
- Item Weight
- 1611g
- Number of Pages
- 768 Pages
About this product
Product Information
Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication campaigns, or how a department store can channel its business online? What can you learn from these practices and how could it influence your career, whether in marketing or not? Marketing, 4th edition, will provide the skills vital to successfully engaging with marketing across all areas of society, from dealing with sceptical consumers, moving a business online, and deciding which pricing strategy to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to a business advantage.In this edition, a broader range of integrated examples and market insights within each chapter demonstrate the relevance of theory to the practice, featuring companies such as Porsche, Facebook, and L'Oreal. The diversity of marketing on a global scale is showcased by examples that include advertising in the Middle East, Soberana marketing in Panama, and LEGO's expansion into emerging markets. Theory into practice boxes relate these examples back the theoretical frameworks, models, and concepts outlined in the chapter, giving a fully integrated overview of not just what marketing theory looks like in practice, but how it can be used to promote a company's success.Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. For the fourth edition, the authors speak to a range of companies, from Withers Worldwide to Aston Martin, the City of London Police to Spotify, asking marketing professionals to talk you through how they dealt with a marketing problem facing their company.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further.Employing their widely-praised writing style, the authors continue to encourage you to look beyond the classical marketing perspectives by contrasting these with the more modern services and societal schools of thought, while new author, Sara Rosengren, provides a fresh European perspective to the subject. The fourth edition of the best-selling Marketing, will pique your curiosity with a fascinating, contemporary, and motivational insight into this dynamic subject.The book is accompanied by an Online Resource Centre that features:For everyone:Practitioner Insight videosLibrary of video linksWorksheetsFor students:Author Audio PodcastsMultiple choice questionsFlashcard glossariesEmployability guidance and marketing careers insightsInternet activitiesResearch insightsWeb linksFor lecturers:VLE contentPowerPoint SlidesTest bankEssay QuestionsTutorial ActivitiesMarketing Resource BankPointers on Answering Discussion questionsFigures and Tables from the bookTranscripts to accompany the practitioner insight videos.
Product Identifiers
Publisher
Oxford University Press
ISBN-13
9780198748533
eBay Product ID (ePID)
229322806
Product Key Features
Publication Name
Marketing
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2016
Type
Textbook
Number of Pages
768 Pages
Dimensions
Item Height
266mm
Item Width
197mm
Item Weight
1611g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:305369037505
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