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Die Marke FC St. Pauli: Eine Markenanalyse des Hamburger Fuballclubs <|

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Condition: New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...

PublishedOn: 2010-09-30

Title: Die Marke FC St. Pauli: Eine Markenanalyse des Hamburger Fuball

ISBN: 9783836697248

Publication Year: 2010

Type: Textbook

Format: Paperback

Language: German

Book Title: Die Marke Fc St. Pauli: Eine Markenanalyse Des Hamburger Fussballclubs

Item Height: 210mm

Author: Ulrich Niegel

Publisher: Diplomica Verlag

Topic: Marketing

Item Width: 148mm

Item Weight: 172g

Number of Pages: 136 Pages

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Product Information

Die Beschaftigung mit der Marke im Sport und in konkretem Bezug auf Vereine ist in Deutschland verhaltnismassig neu. Dieses Buch zeigt die Materie des Markenmanagements am Beispiel des FC St. Pauli und verdeutlicht dem Leser was die Marke FC St. Pauli so besonders macht. Dabei wird aufgezeigt wie die Marke entstanden ist und welche Chancen sie hat. Zudem werden Mittel verdeutlicht, durch die die Marke FC St. Pauli weiter verbessert werden kann. Leser die sich fur den FC St. Pauli oder fur das Markenmanagement interessieren, koennen sich in diesem Buch detailliert informieren.

Product Identifiers

Publisher

Diplomica Verlag

ISBN-13

9783836697248

eBay Product ID (ePID)

205433675

Product Key Features

Book Title

Die Marke Fc St. Pauli: Eine Markenanalyse Des Hamburger Fussballclubs

Author

Ulrich Niegel

Format

Paperback

Language

German

Topic

Marketing

Publication Year

2010

Type

Textbook

Number of Pages

136 Pages

Dimensions

Item Height

210mm

Item Width

148mm

Item Weight

172g

Additional Product Features

Title_Author

Ulrich Niegel

Item description from the seller

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WRAP Ltd.

Mubin Ahmed

Unit 4

119 Loverock Road

Reading

Berkshire

RG30 1DZ

United Kingdom

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:liamEmoc.aidemtumahab@yabe

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Die Marke FC St. Pauli: Eine Markenanalyse des Hamburger Fuballclubs <|

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