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Global Marketing by Donata Vianelli NEW Paperback softback
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Item specifics
- Condition
- Title
- Global Marketing
- Weight
- 1494
- EAN
- 9780367196097
- ISBN-10
- 0367196093
- Date of Publication
- 20200817
- Place of Publication
- United Kingdom
- Book Series
- N/A
- Genre
- KJMV7|KJS
- Narrative Type
- N/A
- Features
- 3 Ed
- Intended Audience
- N/A
- Ex Libris
- No
- Editor
- N/A
- Edition
- 3 Ed
- Pagination
- 666 Pages, 75 Tables, Color; 79 Line Drawings, Color; 69 Halftone
- Dimensions
- 203 X 252 X 41
- ISBN
- 9780367196097
- Publication Year
- 2020
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Global Marketing: Strategy, Practice, and Cases
- Item Height
- 254mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 203mm
- Subject
- Management, Marketing
- Item Weight
- 1996g
- Number of Pages
- 666 Pages
About this product
Product Information
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility-key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world. Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780367196097
eBay Product ID (ePID)
7046593856
Product Key Features
Publication Name
Global Marketing: Strategy, Practice, and Cases
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2020
Type
Textbook
Number of Pages
666 Pages
Dimensions
Item Height
254mm
Item Width
203mm
Item Weight
1996g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
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Ryefield Investments Limited
Rakesh Luchmun
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