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On Target: How the World's Hottest Retailer Hit a B... by Rowley, Laura Hardback
FREE US DELIVERY | ISBN: 0471250678 | Quality Books
US $7.88
Approximately£5.83
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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Located in: Florida, United States
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Estimated between Tue, 5 Aug and Tue, 12 Aug to 94104
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eBay item number:305491421745
Item specifics
- Condition
- ISBN
- 0471250678
- EAN
- 9780471250678
- Date of Publication
- 2003-04-15
- Publication Name
- N/A
- Type
- Hardback
- Release Title
- On Target: How the World's Hottest Retailer Hit a Bull's-Eye
- Artist
- Rowley, Laura
- Brand
- N/A
- Colour
- N/A
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471250678
ISBN-13
9780471250678
eBay Product ID (ePID)
2391157
Product Key Features
Book Title
On Target : How the World's Hottest Retailer Hit a Bull's-Eye
Number of Pages
224 Pages
Language
English
Publication Year
2003
Topic
Industries / Retailing, General
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
16 Oz
Item Length
9.3 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2002-153128
Dewey Edition
22
Dewey Decimal
381.1/41/0973
Table Of Content
Acknowledgments. Introduction. Chapter 1. The Target Difference. Chapter 2. The Right Stuff. Chapter 3. Inside the Mind of the Bargain Hunter. Chapter 4. Advertising and Promotion. Chapter 5. Service and Technology. Chapter 6. The Legend of George Draper Dayton. Chapter 7. The Next Generation. Chapter 8. Management Excellence. Chapter 9. Guides for Growth. Chapter 10. Philanthropy. Chapter 11. Challenges. Appendix A. Target Corporation Financial Facts. Appendix B. Target Corporation Historic Highlights. Notes. Index.
Synopsis
The first behind-the-scenes look at the stunning success of America's hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy. An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye. Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC., In spite of a competitive and weak retail environment, US retailing giant Target continues to grow. On Target is the first book to profile this successful contemporary retailer. This compelling story examines the business strategies behind the rise and popularity of this retail giant., PRAISE FOR On Target "A retailing dynasty, spanning a century and four generations, and still a hot-shot winner: that makes fascinating reading. Throw in legendary names, bare-knuckle business battles, and the discount wars, and you have a textbook that reads like a novel. On Target is a winner itself." -Stuart Varney Anchor, Wall Street Journal Editorial Board with Stuart Varney on CNBC "An enlightening look at the history and culture of the Target Corporation, with compelling management lessons for all retailers." -Kevin Kelleher, Chief Financial Officer, Sony Music Entertainment "On Target is the perfect book to read for inspiration on how to connect with theAmerican consumer. It is an insightful study of a successful corporation and what made it that way. The book will become 'the bible' for a generation that wants to understand their own spending habits or tap into the culture of American retailing. Rowley artfully gets behind the business decisions that keep Target's products ahead of the curve and connecting emotionally with its customers. For anyone who considers themselves a creative, marketing or innovative thinker, this is a rich read indeed." -Lucy Danziger, Editor in Chief, Self Magazine
LC Classification Number
HF5465.U64T377 2003
Item description from the seller
Seller business information
VAT number: GB 922696893
About this seller
World of Books USA
86.5% positive Feedback•5.2M items sold
Registered as a business seller
Seller Feedback (1,557,642)
- n***d (49)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller. Package was delayed ( by bad weather) and then misplaced at PO( placed in wrong box #) but I contacted the seller and they responded quickly and I got my item today. This seller went the extra mile and I would highly recommend them and will shop here again. I also want to say the price for this complete hard to find item was way below most of the other listings. Condition was good as stated, and although I've only watched the first disc it's quality is good. Thank you!!Tenko : Complete BBC Series Box Set [DVD] - DVD EQVG The Cheap Fast Free Post (#306002146201)
- r***d (273)- Feedback left by buyer.Past monthVerified purchaseItem in great condition 😁 SELLER communicated any time I had a question 😍 Good value 😊 packaged securely 🙂 Shipping said 7-14 days which is correct , would purchase again from rhis seller ... Thank You
- 6***t (479)- Feedback left by buyer.Past monthVerified purchasePurchasing form this company can at times be frustrating due to items never arriving, very low shipping time and the inability to track the items. But I gave them another chance and purchased many maps and books over the past few months and have received all of them. Last year, it was hit and miss. All items were in the condition as described. Packaging is minimal. The only downside is extremely slow shipping. I rate them a C+. Nothing to gloat about but eventually you will get what you wanted.
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Seller Feedback (1,557,642)
- n***d (49)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller. Package was delayed ( by bad weather) and then misplaced at PO( placed in wrong box #) but I contacted the seller and they responded quickly and I got my item today. This seller went the extra mile and I would highly recommend them and will shop here again. I also want to say the price for this complete hard to find item was way below most of the other listings. Condition was good as stated, and although I've only watched the first disc it's quality is good. Thank you!!Tenko : Complete BBC Series Box Set [DVD] - DVD EQVG The Cheap Fast Free Post (#306002146201)
- r***d (273)- Feedback left by buyer.Past monthVerified purchaseItem in great condition 😁 SELLER communicated any time I had a question 😍 Good value 😊 packaged securely 🙂 Shipping said 7-14 days which is correct , would purchase again from rhis seller ... Thank You
- 6***t (479)- Feedback left by buyer.Past monthVerified purchasePurchasing form this company can at times be frustrating due to items never arriving, very low shipping time and the inability to track the items. But I gave them another chance and purchased many maps and books over the past few months and have received all of them. Last year, it was hit and miss. All items were in the condition as described. Packaging is minimal. The only downside is extremely slow shipping. I rate them a C+. Nothing to gloat about but eventually you will get what you wanted.