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Brand Lands, Hot Spots and Cool Spaces: Welcome to the Third Pl .9780749442569
£5.82
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Located in: South East, United Kingdom
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Estimated between Fri, 28 Jun and Wed, 17 Jul to 43230
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eBay item number:305505265113
Item specifics
- Condition
- Title
- Brand Lands, Hot Spots and Cool Spaces: Welcome to the Third Pla
- ISBN
- 9780749442569
- Publication Year
- 2004
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Brand Lands, Hot Spots and Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
- Item Height
- 234mm
- Publisher
- Kogan Page LTD
- Item Width
- 156mm
- Subject
- Advertising, Marketing, Business
- Number of Pages
- 224 Pages
About this product
Product Information
To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Linking the desire for entertainment with emotion is the key. Nobody wants to visit a place that makes them feel stressed or uneasy. Put the customer in the right mood, make him feel good and he's likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store House in Dublin, we're taken on an exhilarating voyage of today's spectacular 'third places' - the new 'experience worlds' - and how they are created. The crucial point of Mikunda's observations is 'mood management', i.e. how a visitor's emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today's leisure-entertainment business. This is where art means science: where sophisticated design and cognitive psychology interweave to provide a massage of the soul for customers in stunning shopping malls, flagship stores, inspiring museums, hip hotels, tr
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749442569
eBay Product ID (ePID)
91370989
Product Key Features
Publication Name
Brand Lands, Hot Spots and Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
Format
Hardcover
Language
English
Subject
Advertising, Marketing, Business
Publication Year
2004
Type
Textbook
Number of Pages
224 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Company registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 03800600
Seller assumes all responsibility for this listing.
eBay item number:305505265113
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Item location:
South East, United Kingdom
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| Postage and packaging | To | Service | Delivery*See Delivery notes |
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| £8.99 | United States | Standard Delivery (Standard Int'l Postage) |
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Thank you very much for your usual excellent service. Well packaged, speedy delivery, just as described, good price with excellent communication.
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Item just as described. Quick delivery. Well packaged. Great price. Brilliant seller. Great Communication.