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Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value, Frede

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eBay item number:305560936706
Last updated on 05 May, 2025 01:49:26 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Book Title
Loyalty Effect: The Hidden Force Behind Growth, Profits and Last
ISBN
9780875844480
Publication Year
1996
Type
Textbook
Format
Hardcover
Language
English
Publication Name
The Loyalty Effect: the Hidden Force Behind Growth, Profits, and Lasting Value
Author
Thomas Teal
Publisher
Harvard Business Review Press
Subject
Economics, Management, Marketing, Business
Number of Pages
333 Pages

About this product

Product Information

The business world seems to have given up on loyalty: many major corporations now lose--and have to replace--half their customers in five years, half their employees in four, and half their investors in less than one. Fred Reichheld's national bestseller The Loyalty Effect shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He makes a powerful economic case for loyalty-and takes you through the numbers to prove it. His startling conclusion: Even a small improvement in customer retention can double profits in your company. The Loyalty Effect will change the way you think about loyalty, profits, and the nature of business.

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-13
9780875844480
eBay Product ID (ePID)
87204670

Product Key Features

Subject
Economics, Management, Marketing, Business
Publication Year
1996
Number of Pages
333 Pages
Publication Name
The Loyalty Effect: the Hidden Force Behind Growth, Profits, and Lasting Value
Language
English
Type
Textbook
Author
Thomas Teal
Format
Hardcover

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Thomas Teal

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