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Longshot: How Political Nobodies Took Andrew Yang National--and the New Playb...
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Located in: Glendale Heights, Illinois, United States
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eBay item number:305827718969
Item specifics
- Condition
- ISBN
- 9781637740385
About this product
Product Identifiers
Publisher
BenBella Books
ISBN-10
1637740387
ISBN-13
9781637740385
eBay Product ID (ePID)
11057250972
Product Key Features
Book Title
Longshot : How Political Nobodies Took Andrew Yang National--And the New Playbook That Let Us Build a Movement
Number of Pages
208 Pages
Language
English
Topic
Political Process / Campaigns & Elections, Personal Memoirs, American Government / General, United States / General
Publication Year
2022
Illustrator
Yes
Genre
Political Science, Biography & Autobiography, History
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
13.1 Oz
Item Length
9.3 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2021-953528
Dewey Edition
23
Reviews
"""Mycampaignwouldneverhavereachedmillions without Zach's leadership and strategies.. . . Anyone who wants to make change in the world - or who simply loves an incredible story - should read this book."" -- Andrew Yang ""Zach captures the energy, spirit, and sheer fun of building one of the most unique political phenomena in modern American politics. This book is a harbinger of the metapolitical changes for generations to come and is an absolute must-read."" --Saagar Enjeti, cohost of Breaking Points ""Zach took an unknown candidate and made him into the most improbable of household names. The Yang campaign created a die-hard group of supporters, leveraged alternative media, and built a movement. Longshot is a candid, entertaining, and informative look behind the scenes at how they were able to accomplish that."" --Lis Smith, senior communications director for Pete Buttigieg ""The prospect of Universal Basic Income as inevitable US policy would not be where it is today with majority support without the 21st century tactics laid out in Longshot as part of getting the country to know the name--Andrew Yang--against all efforts by the traditional political/media machine to ignore and minimize his presidential campaign."" --Scott Santens, Universal Basic Income advocate "
Dewey Decimal
324.2092 B
Synopsis
Andrew Yang didn't win the primary, let alone the presidency. But chances are you know who he is, and you may well be part of the 75% of Americans who now support his core proposal of Universal Basic Income-both of which would have seemed beyond unlikely at the start of Yang's campaign. Book jacket., In Longshot, Andrew Yang's campaign manager takes you on a tour through the ups, the downs, and the math of Yang's 2020 campaign for president, and shares the playbook his team used to navigate the attention economy. Andrew Yang did not win the 2020 Democratic primary, let alone the presidency of the United States. But chances are you know who Andrew Yang is, and you may well be part of the 75 percent of Americans who now support Universal Basic Income--both facts that would have seemed beyond unlikely at the start of Yang's campaign. That campaign was helmed by Zach Graumann: entrepreneur, marketing expert, and, at the time, political nonentity. In fact, when Graumann joined Yang 2020, no one on the team was an expert in campaigning, but they all shared a fervent desire to change the future. Yet, despite that inexperience, by the time Yang dropped out of the race in early 2020, he'd not only outlasted six senators, four governors, and three members of Congress, he'd become one of the most recognizable, popular political figures in the country. Now, for the first time, Graumann tells the story of how Yang went from nobody to national presence, breathing life into the behind-the-scenes antics of the unusual campaign that started a movement. In the process, he demystifies the world of political campaigns and provides takeaways that will help not only the next generation of campaign managers, but anyone who wants to break into a new industry--or stand out in their current one. A book for everyone from members of the Yang Gang who want the inside story to businesspeople looking for self-improvement to anyone who has ever had a dream that felt bigger than they were, Longshot reminds you that sometimes, longshots aren't quite as long as you think., In Longshot , Andrew Yang's campaign manager takes you on a tour through the ups, the downs, and the math of Yang's 2020 campaign for president, and shares the playbook his team used to navigate the attention economy. Andrew Yang did not win the 2020 Democratic primary, let alone the presidency of the United States. But chances are you know who Andrew Yang is, and you may well be part of the 75 percent of Americans who now support Universal Basic Income--both facts that would have seemed beyond unlikely at the start of Yang's campaign. That campaign was helmed by Zach Graumann: entrepreneur, marketing expert, and, at the time, political nonentity. In fact, when Graumann joined Yang 2020, no one on the team was an expert in campaigning, but they all shared a fervent desire to change the future. Yet, despite that inexperience, by the time Yang dropped out of the race in early 2020, he'd not only outlasted six senators, four governors, and three members of Congress, he'd become one of the most recognizable, popular political figures in the country. Now, for the first time, Graumann tells the story of how Yang went from nobody to national presence, breathing life into the behind-the-scenes antics of the unusual campaign that started a movement. In the process, he demystifies the world of political campaigns and provides takeaways that will help not only the next generation of campaign managers, but anyone who wants to break into a new industry--or stand out in their current one. A book for everyone from members of the Yang Gang who want the inside story to businesspeople looking for self-improvement to anyone who has ever had a dream that felt bigger than they were, Longshot reminds you that sometimes, longshots aren't quite as long as you think.
LC Classification Number
E901.1.Y36G73 2022
Item description from the seller
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Seller Feedback (10,524)
- d***i (216)- Feedback left by buyer.Past 6 monthsVerified purchasePacked safely and securely - Shipping was slow (10 days from an hour and a half away!) but it was Free! I thought Price was especially reasonable! Book came in Exactly as Described and I can't wait to start reading it! I Recommend this Seller!Commodore: The Amiga Years by Bagnall, Brian [Hardcover] (#305372157502)
- e***j (91)- Feedback left by buyer.Past 6 monthsVerified purchaseA rocky start after I had to NUDGE the Seller into checking on my order after MORE than a week with NOTHING happening... But Seller communication was GOOD and the item showed up, well packaged, within the delivery window. Item was well priced, and they had a series that I STRUGGLED to find elsewhere, in NEW condition. I would recommend this seller if you can't find it elsewhere, that's the best I can give them.Chillin' in Another World with Level 2 Super Cheat Powers (Manga) Vol. 1 (#305350494827)
- a***i (27)- Feedback left by buyer.Past 6 monthsVerified purchase5 stars Great seller—made it right when USPS didn’t. The item was marked as delivered on May 27th to a “reception area,” even though I live in a single-family home. Clearly a USPS error. I reached out to the seller, who responded quickly and assured me the book was on the way. It finally arrived safely on June 7th. Not the seller’s fault, and I appreciate their professionalism and communication throughout. Would buy from them again.
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Seller Feedback (10,524)
- d***i (216)- Feedback left by buyer.Past 6 monthsVerified purchasePacked safely and securely - Shipping was slow (10 days from an hour and a half away!) but it was Free! I thought Price was especially reasonable! Book came in Exactly as Described and I can't wait to start reading it! I Recommend this Seller!Commodore: The Amiga Years by Bagnall, Brian [Hardcover] (#305372157502)
- e***j (91)- Feedback left by buyer.Past 6 monthsVerified purchaseA rocky start after I had to NUDGE the Seller into checking on my order after MORE than a week with NOTHING happening... But Seller communication was GOOD and the item showed up, well packaged, within the delivery window. Item was well priced, and they had a series that I STRUGGLED to find elsewhere, in NEW condition. I would recommend this seller if you can't find it elsewhere, that's the best I can give them.Chillin' in Another World with Level 2 Super Cheat Powers (Manga) Vol. 1 (#305350494827)
- a***i (27)- Feedback left by buyer.Past 6 monthsVerified purchase5 stars Great seller—made it right when USPS didn’t. The item was marked as delivered on May 27th to a “reception area,” even though I live in a single-family home. Clearly a USPS error. I reached out to the seller, who responded quickly and assured me the book was on the way. It finally arrived safely on June 7th. Not the seller’s fault, and I appreciate their professionalism and communication throughout. Would buy from them again.