Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Third Edition) by Doug McKenzie-Mohr (Paperback, 2011)

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To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal.

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Product Information

The highly acclaimed manual for changing everyday habits-now in an all-new third edition!

Product Identifiers

PublisherNew Society Publishers
ISBN-139780865716421
eBay Product ID (ePID)27046532576

Product Key Features

Number of Pages192 Pages
LanguageEnglish
Publication NameFostering Sustainable Behavior: an Introduction to Community-Based Social Marketing (Third Edition)
Publication Year2011
SubjectEconomics, Science, Marketing, Business
TypeTextbook
AuthorDoug Mckenzie-Mohr
FormatPaperback

Dimensions

Item Height229 mm
Item Weight580 g
Item Width191 mm

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorDoug Mckenzie-Mohr

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