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World Wide Rave: Creating Triggers t- 0470395001, David Meerman Scott, hardcover
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Approximately£3.37
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A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
- Buy it nowWorld Wide Rave: Creating Triggers t- 0470395001, David Meerman Scott, hardcover
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Item specifics
- Condition
- ISBN
- 9780470395004
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470395001
ISBN-13
9780470395004
eBay Product ID (ePID)
70952317
Product Key Features
Book Title
World Wide Rave : Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories
Number of Pages
208 Pages
Language
English
Publication Year
2009
Topic
Personal Success, General, Sales & Selling / General, Advertising & Promotion
Genre
Psychology, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.6 in
Item Weight
12 Oz
Item Length
7.3 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
Reviews
"Scott's book offers a number of methods and approaches that various businesses can use to start an online 'wave' of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today's marketing trends."-- Fuel Magazine "Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a 'World Wide Rave'.-- Miami Herald "Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."-- Kansas City Star
Dewey Edition
22
Dewey Decimal
650.1
Table Of Content
A World Wide Rave 2 Rules of the Rave 3 Telling stories 7 When 7 = 350,000,000 7 Tapping the enthusiasm of millions of fans 9 The World Wide Rave empowers you 12 You must ignore the old rules of advertising and PR 13 We are the world 14 A dream come true 15 Fear not: You, too, can create a World Wide Rave 16 Girls fight back! 17 Get out your mobile phones! 19 Nobody Cares About Your Products (Except You) 23 Understand buyer personas to trigger a World Wide Rave 24 I love a good audit 25 Stupid cancer: I''m too young for this! 29 Forget about your products 31 Are you a talent fanatic? 36 How big is your "world"? 38 A resume? or an e-book? 40 What about business-to-business e-books? 44 How to make your e-book a World Wide Rave 46 Sex, shaving, and your oral health 48 E-book your way to fame and fortune 49 You can''t do that with the Yellow Pages 50 When not to have sex (in your e-book) 53 A local World Wide Rave 54 People want to do business with people 56 No Coercion Required 59 Unscrupulous marketing techniques 60 Careful: Dodgy "viral marketing" sucks 62 Ad agencies beware: Your viral campaign may be against the law 64 Viral marketing is rarely a World Wide Rave 66 Lose Control 67 No strings required 68 A top-ten unsigned band on myspace 70 The Grateful Dead? or Led Zeppelin? 75 A World Wide Rave is not about sales leads 77 Return on investment is just an excuse 80 But we can''t do that! 81 Sold out, so what! 84 Online video and the World Wide Rave 85 Let''s be honest 89 Block social media sites at your own peril 92 Do you trust your employees? 93 We''re talking about people, not technology 94 IBM''s social computing guidelines 96 New York Islanders win big 97 Do you work for a company that blocks access? 99 Put Down Roots 101 When friends trigger a World Wide Rave 102 Anyone can trigger a World Wide Rave 103 Thousands of fans; one random youth soccer team 105 Facebook applications: Where''s your widget? 108 How many cities have you visited? 109 Are you on Twitter yet? 111 Social networking and a World Wide Rave 113 World Wide Rant: When buzz turns negative 115 US Airways: Coffee, tea, or a credit card application? 116 Participating in social media 118 Preventing a World Wide Rant 120 How to monitor and participate in social media 121 Create Triggers that Encourage People to Share 123 Nothing is guaranteed to be a World Wide Rave 124 Think like a venture capitalist 125 Triggerstorm: Ideas for triggering a World Wide Rave 128 Grade your web site 129 A tool for spreading your ideas 132 What hairstyle is best for you? 132 When your product itself is your trigger 133 Rate your internship experience 134 Be first and be fast 137 A worldwide virtual event 139 An aerospace lecture at the gym 142 Create a contest, you might trigger a rave 145 Enter a contest, you might win 146 Showcase your customers 149 Creativity and imagination required 151 Point the World to Your (Virtual) Doorstep 153 You can''t trigger a World Wide Rave if you''re invisible 154 Number 1 search result on Google 155 Quoted all over the web 157 Controlling the uncontrollable 160 Do not read this part of the book 161 Hire a journalist 164 When the world comes to you 167 Stop making excuses 173 Where the hell is Matt? 175 What do you have to lose? 178 Quit your job 178 Your Challenges (A Review) 184 Index 187 About the Author 192 Acknowledgments 193 David Meerman Scott, live at your event! 194
Synopsis
WHAT IS IT? That thing that everyone is talking about? YOU HAVEN'T HEARD? Didn't you get the e-mail? IT'S EVERYWHERS! BUZZ... HOT... COOL... all over the Web! YOU'VE JUST ENCOUNTERED A WORLD WIDE RAVE. Congratulations. Seemingly born overnight, a World Wide Rave happens when your product, your brand, or heck, even you become instantly known the world over. MOST OF THE TIME THEY ARE ACCIDENTAL. BUT WHAT IF YOU COULD CREATE ONE? HOW VALUABLE WOULD THAT BE TO YOU? Priceless? YOU CAN. The secret is here. INSIDE. By harnessing the power of social media and learning the secrets of why people share things on sites like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep for free ! In World Wide Rave , Scott, author of the award-winning bestseller The New Rules of Marketing and PR , reveals the most exciting and powerful way to build your own giant audience., For decades, the only way to spread the word about new products and services was to buy expensive advertising or beg the media to write positive stories. But the Internet has changed everything. Now, marketers don't have to rely on traditional and costly media campaigns to get their messages across. Instead, a World Wide Rave is enough., A World Wide Rave What the heck is that ? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so. What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free. In World Wide Rave , David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR , reveals the most exciting and powerful ways to build a giant audience from scratch., A World Wide Rave ! What the heck is that ? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so. What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free. In World Wide Rave , David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR , reveals the most exciting and powerful ways to build a giant audience from scratch.
LC Classification Number
BF636
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Seller Feedback (1,061,446)
- g***a (76)- Feedback left by buyer.Past 6 monthsVerified purchaseI received a different version of the item that was advertised - but am extremely happy to report that Clarissa responded quickly and, once it was confirmed, issued a refund without delay. I've ordered from this vendor in the past: wonderful high quality books, & have always enjoyed quick replies with helpful information, great prices and fast shipping. Mistakes happen. Rock solid customer service is RARE. Thank you, Clarissa for handling the discrepancy so well. I'll def buy from you again!
- r***r (7468)- Feedback left by buyer.Past 6 monthsVerified purchaseOnce Upon a Time Books Inc is an eBay seller newer to me. I was very pleased with this transaction. The books were packaged securely, shipped promptly and are just as described. They have a large inventory and their prices are reasonable. They also reduce orders of three books by twenty five percent. I will be back to shop more at Once Upon a Time Books Inc. Thank you.The Wedding Shawl: A Seaside Knitters M- 0451233190, Sally Goldenbaum, hardcover (#305924892174)
- c***m (410)- Feedback left by buyer.Past yearVerified purchaseWOW!; I cannot believe this 5 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 11/21, Thu, Received 11/26 Tues, From Texas to Hawaii using free shipping; USPS Ground Mail, Paperback Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!Elon Musk: Tesla, SpaceX, and the Quest - 9780062301253, Ashlee Vance, paperback (#296588146540)