Reviews"Commissioner Watson's book on Leadership Secrets of The Salvation Army is right on target for today's world! I have seen the work of the Army up close and greatly admire these caring servants of the needy. Their sound operating principles provide an inspiring example for every segment of our society." -- Reba McEntire, Entertainer "This book, describing the leadership skills of The Salvation Army, clearly explains why The Salvation Army is one of our most trusted, successful, and cost-effective organizations whose mission is to help other people. These same principles apply to all businesses and to our everyday lives." -- H. Ross Perot "Over the years, I've come to be intimately familiar with both the strategy and tactics of The Salvation Army. I can think of few organizations in the corporate world that are its equal in terms of combining higher purpose with measurable on-the-ground results. The Salvation Army's sense of purpose is self-evident but what you may be surprised to learn is the fact that its superior performance is achieved through extraordinarily low cost. From the almost skeletal staffing of national headquarters down through the entrepreneurial spirit of its officers managing programs, you'll find lessons in this book that are immediately useful and important." -- Donald V. Fites, chairman of the board (retired), Caterpillar Inc. "Every aspiring CEO should read this book. The Salvation Army demonstrates what leaders of other organizations, whether they are global corporations or community nonprofits, should understand: To achieve at the highest levels, you have to have a purpose that goes beyond being profitable, and that includes serving others." -- J. W. Marriott, Jr., chairman and chief operating officer, Marriott International, Inc. "The book captures the soul of The Salvation Army that I have come to love and respect. The principles and personal testimonies reveal the truly unique balance The Army has established between real life-changing faith and the resulting committed personal discipline. It is this balance that distinguishes The Salvation Army from all the rest." -- Steven S Reinemund, chairman and chief executive officer, PepsiCo, Inc.
Dewey Decimal262/.0796
SynopsisThe book about not just business but the meaning of life ... a guide for being the best at what you do and doing it with a sense of purpose that connects with something larger than yourself ... For many people, The Salvation Army is most visible between Thanksgiving and Christmas. That's when its officers, soldiers and volunteers, in the ubiquitous Kettle Campaign, make music and collect money for good works. Few realize, however, that the Army is much, much more than this one effort and is in fact a powerhouse of an organization. None other than Peter Drucker called it "the most effective organization in the U.S." Not the most effective nonprofit, but "the most effective organization." Quite a compliment from the world's most preeminent management thinker, especially when you consider that he is comparing The Salvation Army to world-class corporations like General Electric, IBM and Johnson &Johnson. Now, Robert Watson, the Army's recently retired national commander, is ready to share the Army's secrets about organization, strategy, and acting with a sense of mission. With its 9,500 centers of operation, $2 billion in annual revenues, and 32 million clients served in every zip code in America, The Salvation Army is the model for doing business with a purpose. As Peter Drucker says, "no one even comes close to it with respect to clarity of mission, ability to innovate, measurable results, dedication and putting money to maximum use": * Clarity of mission: What you can learn from the Army's laser-like focus of evaluating everything it does in terms of its mission of preaching the gospel and meeting human needs without discrimination. * Ability to innovate: How The Salvation Army's investment in people gets incredible returns and why it as much venture capitalist as charity. * Measurable results: Learn The Army's unique ways of setting, monitoring and celebrating the achievement of measurable goals so you, too, can say, "look, we promised we would do this and we delivered." * Dedication: How the Army accomplishes so much with such a small cadre of officers. * Putting Money to Maximum Use: What you can learn from The Army's bare skeleton of a national organization in terms of making the most of your resources and making all of your operations self-sufficient. By demonstrating the power of a sense of purpose combined with organizational effectiveness, this remarkable book has something essential to say to all executives, entrepreneurs, managers, and anyone with the ambition to bring people together to reach a goal. Free subscription to the Crown Business E-Newsletter just for signing up, email CrownBusiness@Randomhouse.com
LC Classification NumberBX9726.W38 2001