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The Techlash and Tech Crisis Communication by Nirit Weiss-Blatt [Hardcover]
US $112.25
Approximately£82.71
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Item specifics
- Condition
- ISBN
- 9781800430860
About this product
Product Identifiers
Publisher
Emerald Publishing The Limited
ISBN-10
1800430868
ISBN-13
9781800430860
eBay Product ID (ePID)
24050412913
Product Key Features
Number of Pages
208 Pages
Publication Name
Techlash and Tech Crisis Communication
Language
English
Publication Year
2021
Subject
Business Communication / General, Communication Studies, Public Relations, General
Type
Textbook
Subject Area
Technology & Engineering, Language Arts & Disciplines, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.6 in
Item Weight
14.7 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2021-276293
TitleLeading
The
Dewey Edition
23
Reviews
Nirit's in-depth study of tech media chronicles the reputational rise and fall of an entire industry while providing valuable insights to those who work in it. The book provides PR professionals, journalists, and students with a comprehensive analysis of the Techlash's core issues. Whether you're working in tech journalism or tech PR, the book will broader your understanding of the media scrutiny, the tech clients, and, thus, help you define the future correspondence between the two., In this deeply researched work, Nirit Weiss-Blatt provides an invaluable record of tech media's mood swing as its portrayal of Silicon Valley lurched from utopian to dystopian. This is much more than a book about tech's PR problems. Weiss-Blatt's trenchant analysis of the news industry restores nuance to the debate over technology and society.
Illustrated
Yes
Dewey Decimal
384.3
Table Of Content
THE PRE-TECHLASH ERA Section Chapter 1. Tech News and Tech Public Relations THE TECHLASH ERA Section Chapter 2. Big Tech - Big Scandals Chapter 3. Tech Crisis Communication Chapter 4. Evolving Techlash Issues THE POST-TECHLASH ERA Section Chapter 5. Never-Ending Criticism?
Synopsis
The Techlash and Tech Crisis Communicationprovides an in-depth analysis of the evolution of tech journalism. The emerging tech-backlash is a story of pendulum swings: we are currently in tech-dystopianism after a long period spent in tech-utopianism., The Techlash and Tech Crisis Communication provides an in-depth analysis of the evolution of tech journalism. The emerging tech-backlash is a story of pendulum swings: we are currently in tech-dystopianism after a long period spent in tech-utopianism., Over the years, tech companies were accustomed to cheerleading coverage of product launches, but in recent years the long tech-press honeymoon ended. It was replaced by a new era of mounting criticism focusing on tech's negative impact on society. This emerging tech backlash is a story of pendulum swings between tech-utopianism and tech-dystopianism. When and why did media coverage shift to corporate misdeeds, and how did tech companies respond? The Techlash and Tech Crisis Communicationprovides an in-depth analysis of the evolution of tech journalism and reveals the "inside story" of the Techlash. Furthermore, it shows how Big Tech companies defend themselves from scrutiny by attempting to reduce their responsibility. From employee activism to political pushback, the ramifications are growing. Until now, the interplay between tech journalism and tech PR has been underexplored. Through analysis of both tech media and corporate crisis response, The Techlash and Tech Crisis Communicationexamines the roots and characteristics of the Techlash. Insightful observations by tech journalists and tech PR professionals are added to the research data, illuminating the profound changes in the power dynamics between the media and the tech giants they cover. Nirit Weiss-Blatt explores theoretical and practical implications for both tech enthusiasts and critics.
LC Classification Number
HD45-45.2
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