Picture 1 of 1
Gallery
Picture 1 of 1
How Brands Become Icons.by Holt New 9781578517749 Fast Free Shipping**
£28.57
Condition:
New
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
4 available
- Buy it nowHow Brands Become Icons.by Holt New 9781578517749 Fast Free Shipping**
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Postage:
Located in: South East, United Kingdom
Delivery:
Varies
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Payments:
Get more time to pay. See payment informationfor PayPal Credit - opens in a new window or tab
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:306044578222
Item specifics
- Condition
- PublishedOn
- 2004-10-01
- Title
- How Brands Become Icons
- Artist
- Not Specified
- ISBN
- 9781578517749
- Publication Year
- 2004
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- How Brands Become Icons: the Principles of Cultural Branding
- Item Height
- 238 mm
- Publisher
- Harvard Business Review Press
- Subject
- Marketing
- Item Weight
- 584 g
- Item Width
- 165 mm
- Number of Pages
- 288 Pages
About this product
Product Information
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create identity myths that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of cultural branding principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-13
9781578517749
eBay Product ID (ePID)
90889244
Product Key Features
Number of Pages
288 Pages
Language
English
Publication Name
How Brands Become Icons: the Principles of Cultural Branding
Publication Year
2004
Subject
Marketing
Type
Textbook
Format
Hardcover
Dimensions
Item Height
238 mm
Item Weight
584 g
Item Width
165 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 724498118
CRN: 03800600
Safety and accessibility information
About this seller
baham_books
99.4% positive Feedback•10.6M items sold
Registered as a business seller
Seller Feedback (3,464,475)
- j***c (693)- Feedback left by buyer.Past monthVerified purchaseItem as described in fact better than described great quality! Great price! Speedy delivery! very well packaged Great communication! Awesome! Highly recommended!Perfect seller. Prompt dispatch, fast delivery, great price, appropriate packaging, item's exactly as described, and excellent communication. Very good condition Five stars ☆☆☆☆☆
- 2***2 (2676)- Feedback left by buyer.Past 6 monthsVerified purchaseItem delivered Fast; In pristine appearance and just as in picture. And listing- Great Quality- item arrieved with great Care and condition- seller excellent in communication and care.. Item is of great value and priced at very reasonable cost.. Item Brand New Appearance and condition in BOX . HIGHLY RECOMEND This Seller and Store. Will buy more🥰
- j***j (841)- Feedback left by buyer.Past 6 monthsVerified purchaseWonderful seller! Very fast shipping with tracking number, item in greatest condition-as described, well made package for protection, nice communication-friendly people-quick response, very good price for item and shipping, Thanks a lot.