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Global Marketing Management: A European Perspective-Dr Bodo Schlegelmilch, Dr W

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eBay item number:312206087503

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Item specifics

Condition: Very Good: A book that has been read and does not look new, but is in excellent condition. No ... Very Good: A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab

Book Title: Global Marketing Management: A European Perspective-Dr Bodo Schl

ISBN: 9780138418267

EAN: 9780138418267

Publication Year: 2000

Type: Textbook

Format: Paperback

Language: English

Publication Name: Global Marketing Management: a European Perspective

Item Height: 248mm

Author: Warren J. Keegan, Bodo Schlegelmilch, Barbara Stoettinger

Publisher: Pearson Education (US)

Item Width: 191mm

Subject: Marketing

Item Weight: 1184g

Number of Pages: 632 Pages

About this product

Product Information

Keegan's Global Marketing Management is a long-established and well-known book within international marketing. This European edition draws on the efforts of one of Europe's leading international marketing scholars to produce a comprehensive and user-friendly introduction to this popular subject.Logically structured in six parts the book first provides an overview of the international marketing environment. Each part then covers the issues of selecting appropriate markets, formulating strategy, creating the global marketing mix and finally managing the program. Unlike many texts the book has excellent coverage of the European experience of international marketing. In particular the book examines the tension between the desire for global standardisation and the need for local adaptation.Substantially updated to reflect the European experience of international marketing, the book contains:? A wealth of boxed mini-case studies entitled Global Perspective and European Focus. European Focus cases also include essay questions designed to test students' understanding.? Longer end-of-part cases from a variety of international contexts and industries.? A wealth of pedagogical tools to enhance the learning experience including: introductory practice links, concepts and definitions, key points to remember and web mistresses hotspots.? Excellent coverage of web-related activities with plenty of examples throughout and an entirely new chapter on the information technology environmentGlobal Marketing Management is ideal for all students of global marketing at undergraduate, postgraduate and MBA levels. It is fully supported with an extensive supplements package.

Product Identifiers

Publisher

Pearson Education (US)

ISBN-13

9780138418267

eBay Product ID (ePID)

87799471

Product Key Features

Author

Warren J. Keegan, Bodo Schlegelmilch, Barbara Stoettinger

Publication Name

Global Marketing Management: a European Perspective

Format

Paperback

Language

English

Subject

Marketing

Publication Year

2000

Type

Textbook

Number of Pages

632 Pages

Dimensions

Item Height

248mm

Item Width

191mm

Item Weight

1184g

Additional Product Features

Title_Author

Barbara Stoettinger, Warren J. Keegan, Bodo Schlegelmilch

Country/Region of Manufacture

United States

Item description

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Business seller information

Wrap Ltd.

Mubin Ahmed

Unit 4, AwesomeBooks

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eBay item number:312206087503

Last updated on 09 Apr, 2024 04:16:29 BSTView all revisionsView all revisions

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Global Marketing Management: A European Perspective-Dr Bodo Schlegelmilch, Dr W

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