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Visibility Marketing The No-Holds-Barred Truth about What It Takes to Grab WO48

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Country/Region of Manufacture
United States
Topic
Marketing / General, Entrepreneurship, General
Year
2016
ISBN
9781632650368
Book Title
Visibility Marketing : The No-Holds-Barred Truth about What It Takes to Grab Attention, Build Your Brand and Win New Business
Item Length
8.2 in
Publisher
Red Wheel/Weiser
Publication Year
2016
Format
Trade Paperback
Language
English
Item Height
5.2 in
Author
David Avrin
Genre
Business & Economics
Item Width
5.2 in
Item Weight
12 Oz
Number of Pages
256 Pages

About this product

Product Information

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed--dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem. In his provocative and enlightening new book, Visibility Marketing , David Avrin shows what marketing approaches work, which don't, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results. A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals. With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.

Product Identifiers

Publisher
Red Wheel/Weiser
ISBN-10
1632650363
ISBN-13
9781632650368
eBay Product ID (ePID)
219117174

Product Key Features

Book Title
Visibility Marketing : The No-Holds-Barred Truth about What It Takes to Grab Attention, Build Your Brand and Win New Business
Author
David Avrin
Format
Trade Paperback
Language
English
Topic
Marketing / General, Entrepreneurship, General
Publication Year
2016
Genre
Business & Economics
Number of Pages
256 Pages

Dimensions

Item Length
8.2 in
Item Height
5.2 in
Item Width
5.2 in
Item Weight
12 Oz

Additional Product Features

Lc Classification Number
Hf5415
Reviews
"Perhaps the highest compliment one can pay a thought-leader is to simply say that they 'get it.' These words tell you everything you need to know and should act as a not-so-subtle suggestion that you should listen closely to what the thought leader has to say. David Avrin gets it, and when you read his book, you will too. If you don't, read it twice. I did." --Bruce Turkel, CEO, Turkel Brands and author, Building Brand Value
Copyright Date
2016
Lccn
2017-448293
Dewey Decimal
658.802
Dewey Edition
23

Item description from the seller

Business seller information

US Merchandisers Corporation
customer service
2020 B Stokes Rd
# L-7
27858 Greenville, NC
United States
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:liamEmoc.kresrebniagrab@sredro
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bargainberserk

bargainberserk

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