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The Creative Curve - 9780753548738

BOOKS etc.
(541983)
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£14.78
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Located in: Aldershot, United Kingdom
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eBay item number:314132000556
Last updated on 15 Jul, 2025 16:19:03 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780753548738
Publication Year
2018
Format
Paperback
Language
English
Book Title
The Creative Curve: How to Develop the Right Idea, at the Right Time
Item Height
216 mm
Author
Allen Gannett
Publisher
Ebury Publishing
Topic
Opinion of the People
Item Weight
308 g
Item Width
135 mm
Number of Pages
288 Pages

About this product

Product Information

Big data entrepreneur Allen Gannett busts the myth of creative genius and reveals the real secrets behind breakthrough success in any field. A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new. We've been told a lie about the nature of creativity. We're told stories about creative geniuses - the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren't told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett - data wizard and successful entrepreneur - reveals the four laws of creativity that are proven to work. New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there's a sweet spot between what feels familiar and safe to us, and what is innovative and new- the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh. Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you're a business leader, a creative artist or a budding entrepreneur - and will teach you the secret to conceiving great ideas that can achieve major success.

Product Identifiers

Publisher
Ebury Publishing
ISBN-13
9780753548738
eBay Product ID (ePID)
5046561719

Product Key Features

Publication Year
2018
Topic
Opinion of the People
Book Title
The Creative Curve: How to Develop the Right Idea, at the Right Time
Number of Pages
288 Pages
Language
English
Author
Allen Gannett
Format
Paperback

Dimensions

Item Height
216 mm
Item Weight
308 g
Item Width
135 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Allen Gannett

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 976952259
I provide invoices with VAT separately displayed.
CRN: 06687355
About this seller

BOOKS etc.

99.6% positive Feedback1.8M items sold

Joined Apr 2013
Usually responds within 24 hours
Registered as a business seller
BOOKS etc is an UK online business that is based in ALDERSHOT, Hampshire. We are a family run company that aims to bring customers a fantastic selection of books with great prices, with friendly ...
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Detailed seller ratings

Average for the last 12 months
Accurate description
5.0
Reasonable postage cost
5.0
Delivery time
4.9
Communication
4.9

Seller Feedback (603,135)

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  • u***t (2254)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    A smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.
  • w***r (65)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Item as described and despatched in quick time. Item arrived within 3 days and was well packaged. Item was much cheaper than I found elsewhere online. I had a query about my order and the seller responded on the same day and sorted everything out. Would happily buy from seller again
  • e***e (1006)- Feedback left by buyer.
    Past month
    Verified purchase
    books--etc are one of the most reliable and good value companies to sell books on eBay. Every order I have had from them has been of super quality, pristine, and exactly as described, sent perfectly & securely packaged. They are not the fastest to dispatch, but they are fairly fast, and importantly, this is a company to use when it REALLY matters, and top quality is vital. Superb supplier, great eBayer. Many thanks.