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Online Public Relations - 9780749449681
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Located in: Aldershot, United Kingdom
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eBay item number:314136129658
Item specifics
- Condition
- Book Title
- Online Public Relations
- ISBN
- 9780749449681
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media
- Item Height
- 230mm
- Publisher
- Kogan Page LTD
- Item Width
- 150mm
- Subject
- Computer Science, Marketing
- Item Weight
- 450g
- Number of Pages
- 288 Pages
About this product
Product Information
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749449681
eBay Product ID (ePID)
91393224
Product Key Features
Publication Name
Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media
Format
Paperback
Language
English
Subject
Computer Science, Marketing
Publication Year
2009
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Height
230mm
Item Width
150mm
Item Weight
450g
Additional Product Features
Series Title
Pr in Practice
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
BOOKS ETC LIMITED
Andy Smith
Books Etc, Unit 4
Eastern Road
Aldershot
Hampshire
GU12 4YD
United Kingdom
Value added tax number:
- GB 976952259
Company registration number:
- 06687355
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eBay item number:314136129658
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