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Coming out of the Closet - 9781433119507
£94.31
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Located in: Aldershot, United Kingdom
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eBay item number:314143947309
Item specifics
- Condition
- Book Title
- Coming out of the Closet
- ISBN
- 9781433119507
- Publication Year
- 2013
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Coming Out of the Closet: Exploring Lgbt Issues in Strategic Communication with Theory and Research
- Item Height
- 230mm
- Publisher
- Peter Lang
- Item Width
- 155mm
- Subject
- Zoology, Management, Marketing
- Item Weight
- 530g
- Number of Pages
- 280 Pages
About this product
Product Information
Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community's experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large.
Product Identifiers
Publisher
Peter Lang
ISBN-13
9781433119507
eBay Product ID (ePID)
154749662
Product Key Features
Publication Name
Coming Out of the Closet: Exploring Lgbt Issues in Strategic Communication with Theory and Research
Format
Hardcover
Language
English
Subject
Zoology, Management, Marketing
Publication Year
2013
Type
Textbook
Number of Pages
280 Pages
Dimensions
Item Height
230mm
Item Width
155mm
Item Weight
530g
Additional Product Features
Country/Region of Manufacture
United States
Editor
Natalie T.J. Tindall, Richard D. Waters
Item description from the seller
Business seller information
BOOKS ETC LIMITED
Andy Smith
Books Etc, Unit 4
Eastern Road
Aldershot
Hampshire
GU12 4YD
United Kingdom
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- GB 976952259
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- 06687355
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eBay item number:314143947309
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