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A Very Short, Fairly Interesting, Reasonably Cheap Book About... - 9781526456861

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£56.96
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eBay item number:314144093360
Last updated on 11 Jun, 2025 18:17:58 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
A Very Short, Fairly Interesting, Reasonably Cheap Book About....
ISBN
9781526456861
Publication Year
2019
Type
Textbook
Format
Hardcover
Language
English
Publication Name
A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing
Item Height
198 mm
Author
A J Earley
Publisher
SAGE Publications LTD
Subject
Marketing, Business
Item Weight
330 g
Item Width
129 mm
Number of Pages
216 Pages

About this product

Product Information

Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Examples are provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial era as well as illustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia. Need another VSFI book? Browse the series here

Product Identifiers

Publisher
SAGE Publications LTD
ISBN-13
9781526456861
eBay Product ID (ePID)
15046707775

Product Key Features

Number of Pages
216 Pages
Publication Name
A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing
Language
English
Subject
Marketing, Business
Publication Year
2019
Type
Textbook
Author
A J Earley
Format
Hardcover

Dimensions

Item Height
198 mm
Item Weight
330 g
Item Width
129 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
A J Earley

Item description from the seller

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I certify that all my selling activities will comply with all EU laws and regulations.
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BOOKS etc.

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BOOKS etc is an UK online business that is based in ALDERSHOT, Hampshire. We are a family run company that aims to bring customers a fantastic selection of books with great prices, with friendly ...
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