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Absolut Book.: The Absolut Vodka Advertising Story by Lewis, Richard W., Good Bo
US $6.25
Approximately£4.95
Condition:
“This is a used book in good condition and may show some signs of use or wear .”
Postage:
Located in: Tontitown, Arkansas, United States
Delivery:
Estimated between Wed, 26 Jun and Sat, 29 Jun to 43230
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eBay item number:314204953774
Item specifics
- Condition
- Good
- Seller notes
- “This is a used book in good condition and may show some signs of use or wear .”
- ISBN
- 9781885203298
- EAN
- 9781885203298
- Book Title
- Absolut Book : the Absolut Vodka Advertising Story
- Publisher
- Tuttle Publishing
- Item Length
- 11.5 in
- Publication Year
- 1996
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.7 in
- Genre
- Design, Business & Economics
- Topic
- Industries / Retailing, Graphic Arts / Advertising, Advertising & Promotion
- Item Weight
- 53.6 Oz
- Item Width
- 9 in
- Number of Pages
- 288 Pages
About this product
Product Information
Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads. The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art. In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.
Product Identifiers
Publisher
Tuttle Publishing
ISBN-10
1885203292
ISBN-13
9781885203298
eBay Product ID (ePID)
242241
Product Key Features
Book Title
Absolut Book : the Absolut Vodka Advertising Story
Number of Pages
288 Pages
Language
English
Publication Year
1996
Topic
Industries / Retailing, Graphic Arts / Advertising, Advertising & Promotion
Illustrator
Yes
Genre
Design, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
53.6 Oz
Item Length
11.5 in
Item Width
9 in
Additional Product Features
Dewey Edition
21
Reviews
Absolut's advertising is among the most effective, most honored and most imitated in marketing--inspiring some consumers, for instance, to collect the colorful ads like baseball cards--''Absolut Book'' may well appeal to readers beyond the conf|9781885203298|, "Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-''Absolut Book'' may well appeal to readers beyond the confines of Madison Avenue or martini bars." - the New York Times, "Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars."- the New York Times, Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-''Absolut Book'' may well appeal to readers beyond the conf|9781885203298|, "Absolut's advertising is among the most effective, most honored and most imitated in marketing--inspiring some consumers, for instance, to collect the colorful ads like baseball cards--''Absolut Book'' may well appeal to readers beyond the confines of Madison Avenue or martini bars." -- the New York Times, "Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars." - the New York Times, "Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars."-the New York Times, "Absolut's advertising is among the most effective, most honored and most imitated in marketinginspiring some consumers, for instance, to collect the colorful ads like baseball cards'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars." the New York Times
Lccn
95-053040
Target Audience
Trade
Dewey Decimal
659.1/9/64125
Lc Classification Number
Hf6161.L46l48 1996
Copyright Date
1996
Item description from the seller
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eBay item number:314204953774
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Product ratings and reviews
Most relevant reviews
- 01 Jan, 2007
Perfect title!
- 21 Sep, 2011
Experience, and live the greatest advertising campaign ever!
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