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CIM Coursebook Marketing for Stakeholders by Michelle Gledhill 9780080966267
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eBay item number:314234935553
Item specifics
- Condition
- Imprint
- Taylor & Francis Ltd
- Series
- The Official CIM Coursebook
- Publication Country
- GB
- Country/Region of Manufacture
- United Kingdom
- Title
- CIM Coursebook Marketing for Stakeholders
- ISBN-10
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- Edition
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- Pagination
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- Width
- 189mm
- Height
- 243mm
- Depth
- 13mm
- Weight
- 490g
- Brand
- Taylor & Francis Ltd
- Modified Item
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- Era
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- Subjects
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- Country
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- ISBN
- 9780080966267
- Publication Year
- 2010
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Cim Coursebook Stakeholder Marketing
- Publisher
- Taylor & Francis LTD
- Subject
- Management
- Item Weight
- 476g
- Number of Pages
- 238 Pages
About this product
Product Information
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. *The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). *Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. *Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. *Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780080966267
eBay Product ID (ePID)
93215795
Product Key Features
Publication Name
Cim Coursebook Stakeholder Marketing
Format
Paperback
Language
English
Subject
Management
Publication Year
2010
Type
Textbook
Number of Pages
238 Pages
Dimensions
Item Weight
476g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Waterstones Booksellers Ltd
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Waterstones
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London
W1J 9HD
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- CA 86820881RT0001
- CH 442275272
- GB 108277024
- NZ 130504191
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m***0 (1102)- Feedback left by buyer.
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As described, favourable price, well packed, delivered on time and I was kept fully informed about despatch and delivery. An excellent book, too. I have used this seller previously with very professional service and will no doubt do so again.
4***o (1473)- Feedback left by buyer.
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Excellent service. Book exactly as described. Securely packaged. Speedy delivery. Good communication, kept fully informed about dispatch and delivery. Highly recommended. Thanks
0***6 (175)- Feedback left by buyer.
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the book was as described and same as the pictures. it was despatched and delivered in just a few days. and very well packaged. good communication with this seller, and I would buy from this seller again.
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