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Essentials of Mass Communication Theory - 9780803973572

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780803973572
Publication Year
1995
Format
Paperback
Language
English
Book Title
Essentials of Mass Communication Theory
Item Height
228mm
Author
Arthur Asa Berger
Publisher
SAGE Publications INC International Concepts
Item Width
152mm
Item Weight
370g
Number of Pages
224 Pages

About this product

Product Information

This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

Product Identifiers

Publisher
SAGE Publications INC International Concepts
ISBN-13
9780803973572
eBay Product ID (ePID)
91396072

Product Key Features

Book Title
Essentials of Mass Communication Theory
Author
Arthur Asa Berger
Format
Paperback
Language
English
Publication Year
1995
Number of Pages
224 Pages

Dimensions

Item Height
228mm
Item Width
152mm
Item Weight
370g

Additional Product Features

Title_Author
Arthur Asa Berger
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

BOOKS ETC LIMITED
Andy Smith
Books Etc, Unit 4
Eastern Road
Aldershot
Hampshire
GU12 4YD
United Kingdom
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Value added tax number:
  • GB 976952259
Company registration number:
  • 06687355
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BOOKS etc.

BOOKS etc.

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