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International Joint Venture Performance in South East Asia - 9781843760948
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Item specifics
- Condition
- Book Title
- International Joint Venture Performance in South East Asia
- ISBN
- 9781843760948
- Publication Year
- 2005
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- International Joint Venture Performance in South East Asia
- Item Height
- 234mm
- Publisher
- Edward Elgar Publishing LTD
- Item Width
- 156mm
- Subject
- Business
- Number of Pages
- 384 Pages
About this product
Product Information
Craig Julian argues that the International Joint Venture (IJV) phenomena represents two opposing trends. On the one hand, an analysis of the number of new IJVs, reveals that they are becoming increasingly popular as a mode of overseas market entry and expansion. On the other hand, however, the significance of a robust growth trend is overshadowed by the incidence of high failure. The book examines the factors influencing the marketing performance of IJVs in Southeast Asia, including market characteristics, conflict, commitment, product characteristics, marketing orientation, control, trust, partner's contributions and partner's needs. A unique composite measure incorporating financial, strategic and perceptual tools is used to determine the marketing performance of IJVs, and directions for future research are provided. Managers are then guided in better managing and improving the success of their IJVs, and the importance of top management team composition to IJV performance is also highlighted. International Joint Venture Performance in South East Asia provides the most comprehensive list of references on joint venture academic research to date with 60 pages of references on joint venture research. As such, this book will be invaluable to both academics and practitioners with an interest in international business research and the management of IJVs.
Product Identifiers
Publisher
Edward Elgar Publishing LTD
ISBN-13
9781843760948
eBay Product ID (ePID)
90446450
Product Key Features
Publication Name
International Joint Venture Performance in South East Asia
Format
Hardcover
Language
English
Subject
Business
Publication Year
2005
Type
Textbook
Number of Pages
384 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Additional Product Features
Series Title
New Horizons in International Business Series
Country/Region of Manufacture
United Kingdom
Item description from the seller
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BOOKS ETC LIMITED
Andy Smith
Books Etc, Unit 4
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