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Communication Excellence How to Develop, Manage and Lead Except... 9783319488592

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Imprint
Springer International Publishing AG
Series
The European Communication Monitor
Publication Country
CH
Country/Region of Manufacture
Switzerland
Title
Communication Excellence
ISBN-10
N/A
Edition
N/A
Pagination
N/A
Width
160mm
Height
237mm
Depth
15mm
Weight
392g
Brand
Springer International Publishing AG
Modified Item
No
Features
N/A
Topic
N/A
Era
N/A
Subjects
N/A
Country
N/A
Region
N/A
City
N/A
ISBN
9783319488592
Subject Area
Organizational Sociology
Publication Name
Communication Excellence: How to Develop, Manage and Lead Exceptional Communications
Publisher
Springer International Publishing A&G
Subject
Marketing
Publication Year
2017
Type
Textbook
Format
Paperback
Language
English
Item Height
235mm
Author
Angeles Moreno, Piet Verhoeven, Dejan Vercic, Ralph Tench, Ansgar Zerfass
Item Width
155mm
Item Weight
385g
Number of Pages
215 Pages

About this product

Product Information

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today's global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.

Product Identifiers

Publisher
Springer International Publishing A&G
ISBN-13
9783319488592
eBay Product ID (ePID)
233275017

Product Key Features

Subject Area
Organizational Sociology
Author
Angeles Moreno, Piet Verhoeven, Dejan Vercic, Ralph Tench, Ansgar Zerfass
Publication Name
Communication Excellence: How to Develop, Manage and Lead Exceptional Communications
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2017
Type
Textbook
Number of Pages
215 Pages

Dimensions

Item Height
235mm
Item Width
155mm
Item Weight
385g

Additional Product Features

Title_Author
Ralph Tench, Angeles Moreno, Ansgar Zerfass, Dejan Vercic, Piet Verhoeven
Country/Region of Manufacture
Switzerland

Item description from the seller

Business seller information

Waterstones Booksellers Ltd
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Waterstones
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Value added tax number:
  • AU 300013695273
  • CA 86820881RT0001
  • CH 442275272
  • GB 108277024
  • NZ 130504191
Company registration number:
  • 00610095
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wordery_specialist

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