Picture 1 of 8
![Picture 1 of 8](https://i.ebayimg.com/thumbs/images/g/wsUAAOSw21Nj0ZBk/s-l500.jpg)
![Picture 2 of 8](https://i.ebayimg.com/images/g/7BcAAOSwwAJj0ZBn/s-l140.jpg)
![Picture 3 of 8](https://i.ebayimg.com/images/g/IZMAAOSwk99j0ZBr/s-l140.jpg)
![Picture 4 of 8](https://i.ebayimg.com/images/g/WLgAAOSwuPFj0ZBu/s-l140.jpg)
![Picture 5 of 8](https://i.ebayimg.com/images/g/jS0AAOSwxwNj0ZBx/s-l140.jpg)
![Picture 6 of 8](https://i.ebayimg.com/images/g/8zkAAOSwcfFj0ZB1/s-l140.jpg)
![Picture 7 of 8](https://i.ebayimg.com/images/g/3IIAAOSwLHtj0ZB4/s-l140.jpg)
![Picture 8 of 8](https://i.ebayimg.com/images/g/KMUAAOSwP3Rj0ZB8/s-l140.jpg)
Picture 1 of 8
![Picture 1 of 8](https://i.ebayimg.com/images/g/wsUAAOSw21Nj0ZBk/s-l1600.jpg)
![Picture 2 of 8](https://i.ebayimg.com/images/g/7BcAAOSwwAJj0ZBn/s-l1600.jpg)
![Picture 3 of 8](https://i.ebayimg.com/images/g/IZMAAOSwk99j0ZBr/s-l1600.jpg)
![Picture 4 of 8](https://i.ebayimg.com/images/g/WLgAAOSwuPFj0ZBu/s-l1600.jpg)
![Picture 5 of 8](https://i.ebayimg.com/images/g/jS0AAOSwxwNj0ZBx/s-l1600.jpg)
![Picture 6 of 8](https://i.ebayimg.com/images/g/8zkAAOSwcfFj0ZB1/s-l1600.jpg)
![Picture 7 of 8](https://i.ebayimg.com/images/g/3IIAAOSwLHtj0ZB4/s-l1600.jpg)
![Picture 8 of 8](https://i.ebayimg.com/images/g/KMUAAOSwP3Rj0ZB8/s-l1600.jpg)
Principles of Marketing 17e Kotler Textbook Hardcover Edition
US $49.95
Approximately£39.56
or Best Offer
Condition:
Postage:
Located in: Bellevue, Washington, United States
Delivery:
Estimated between Sat, 29 Jun and Fri, 5 Jul to 43230
Returns:
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:314349082516
Item specifics
- Condition
- Book Title
- Principles of Marketing
- Features
- Loose-Leaf
- Subject
- Marketing / General
- ISBN
- 9780134492513
- Subject Area
- Business & Economics
- Publication Name
- Principles of Marketing
- Publisher
- Pearson Education
- Item Length
- 11.2 in
- Publication Year
- 2017
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.4 in
- Item Weight
- 60.8 Oz
- Item Width
- 8.9 in
- Number of Pages
- 736 Pages
About this product
Product Information
For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for: 0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 013449251X / 9780134492513 Principles of Marketing 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
Product Identifiers
Publisher
Pearson Education
ISBN-10
013449251x
ISBN-13
9780134492513
eBay Product ID (ePID)
9038274459
Product Key Features
Number of Pages
736 Pages
Language
English
Publication Name
Principles of Marketing
Publication Year
2017
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.4 in
Item Weight
60.8 Oz
Item Length
11.2 in
Item Width
8.9 in
Additional Product Features
Edition Number
17
LCCN
2016-022842
Dewey Edition
23
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
658.8
Lc Classification Number
Hf5415.K636 2018
Table of Content
Part 1: Defining Marketing and the Marketing Process 1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships Part 2: Understanding the Marketplace and Consumer Value 3. Analyzing the Marketing Environment 4. Managing Marketing Information to Gain Customer Insights 5. Consumer Markets and Buyer Behavior 6. Business Markets and Business Buyer Behavior Part 3: Designing a Customer Value--Driven Strategy and Mix 7. Customer Value--Driven Marketing Strategy: Creating Value for Target Customers 8. Products, Services, and Brands: Building Customer Value 9. Developing New Products and Managing the Product Life Cycle 10. Pricing: Understanding and Capturing Customer Value 11. Pricing Strategies: Additional Considerations 12. Marketing Channels: Delivering Customer Value 13. Retailing and Wholesaling 14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy 15. Advertising and Public Relations 16. Personal Selling and Sales Promotion 17. Direct, Online, Social Media, and Mobile Marketing Part 4: Extending Marketing 18. Creating Competitive Advantage 19. The Global Marketplace 20. Sustainable Marketing: Social Responsibility and Ethics Appendix 1: Marketing Plan Appendix 2: Marketing by the Numbers Appendix 3: Careers in Marketing
Copyright Date
2018
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:314349082516
Post to me
Item location:
Bellevue, Washington, United States
Posts to:
Afghanistan, Albania, Algeria, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Nigeria, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Samoa, Yemen, Zambia, Zimbabwe
Excludes:
Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, Ukraine, Venezuela
Postage and packaging | To | Service | Delivery*See Delivery notes |
---|---|---|---|
US $6.35 (approx £5.03) | United States | Economy Delivery (USPS Media MailTM) | Estimated between Sat, 29 Jun and Fri, 5 Jul to 43230 |
Dispatch time |
---|
Will usually dispatch within 3 working days of receiving cleared payment. |
Taxes |
---|
Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales tax for an item #314349082516
Sales tax for an item #314349082516
Seller collects sales tax/VAT for items dispatched to the following states:
County | VAT rate |
---|
Returns policy
After receiving the item, cancel the purchase within | Refund will be given as | Return postage |
---|---|---|
30 days | Money back | Buyer pays for return postage |
Refer to eBay return policyopens in a new tab or window for more details. You're covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
The buyer is responsible for return postage costs.
Return policy details |
---|
Returns accepted |
Most purchases from business sellers are protected by the Consumer Contract Regulations 2013 which give you the right to cancel the purchase within 14 days after the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Registered as a private seller
Thereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
Seller Feedback (292)
n***v (1397)- Feedback left by buyer.
Past 6 months
Verified purchase
Superb communication; better than described; great communication; excellent packaging; fast shipping. 5 star seller.
d***k (114)- Feedback left by buyer.
Past 6 months
Verified purchase
I'm very pleased with this purchase. The book was delivered ahead of schedule at a very reasonable cost, and It's just as described on the site. AAAAA++ seller! Thank you very much!
f***f (737)- Feedback left by buyer.
Past 6 months
Verified purchase
Well packaged. Timely received. Communicative seller. Recommend!
Product ratings and reviews
More to explore:
- Marketing Adult Learning & University Textbook,
- Marketing Non-Fiction Hardcover Books,
- Hardcover School Textbooks & Study Guides,
- History Hardcover School Textbooks & Study Guides,
- Hardcover School Textbooks & Study Guides in English,
- Hardcover Textbook Adult Learning & University Books,
- Revised Edition School Textbooks & Study Guides,
- Biology School Textbooks & Study Guides Revised Edition,
- History School Textbooks and Study Guides Revised Edition,
- Science School Textbooks and Study Guides Revised Edition