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Connected CRM UC Williams David S. John Wiley And Sons Inc Hardback
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eBay item number:314505646695
Item specifics
- Condition
- ISBN-13
- 9781118835807
- ISBN-10
- 1118835808
- Book Title
- Connected CRM
- Title
- Connected CRM
- Genre
- Comics
- Topic
- Comics
- ISBN
- 9781118835807
- EAN
- 9781118835807
- Publication Year
- 2014
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Connected Crm: Implementing a Data-Driven, Customer-Centric Business Strategy
- Item Height
- 234mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 158mm
- Subject
- Marketing
- Item Weight
- 440g
- Number of Pages
- 256 Pages
About this product
Product Information
Praise for Connected CRM ?Many books explore the subject of CRM. In this book the ?m? is for Marketing and David?s seasoned perspective indeed makes it a capital ?M.? Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today?s marketers can leverage advances in technology to create successful customer-centric business strategies.? ?Ted Ward, VP of Marketing, GEICO ?A must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around ?big data? and dimensionalize the organizational change necessary to become truly customer centric.? ?Theresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group ?Big Data, Social, and Cloud have become overused buzzwords with ambiguous meaning, but David brings to bear his years of industry leadership and experiences to break down today?s trends and opportunities in a practical, actionable fashion. A must-read for anyone who prefers profit over PowerPoint.? ?Manish Bhatt, SVP and Chief Digital Officer, MetLife ?In a data-rich world, consumers demand that marketers turn data into highly relevant and personal experiences??Don?t talk with me as a member of a segment, talk with me about how you will meet my unique expectations and solve my unique problems.? For those of us who grew up in the marketing world of mass and broadcast, this is a tall order. Connected CRM helps marketers unpack customer centricity for their organizations, providing real insight into the development of a framework for enterprise customer centricity; a framework that promises true sustainable advantage.? ?Tom Lamb, CMO, Lowe?s ?Never before has customer data been more available, more necessary to build sales and loyalty, and more confusing to act on. David shows exactly what needs to be done. It?s about time. And we should all thank him. A lot!? ?Steve Cone, EVP of Integrated Value and Strategy, AARP ?The marketers who truly learn to harness the power of customer analytics and big data will take the spoils in an increasingly digital age. Those who don?t will quickly find themselves on a growing heap of failed marketing plans.? ?Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118835807
eBay Product ID (ePID)
213424897
Product Key Features
Publication Name
Connected Crm: Implementing a Data-Driven, Customer-Centric Business Strategy
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2014
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
234mm
Item Width
158mm
Item Weight
440g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
VIAMEN
VIAMEN Ltd
Building 3, Chiswick Park
566 Chiswick High Road
London
London
W4 5YA
United Kingdom
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- GB 211962329
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- 07227366
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z***h (12)- Feedback left by buyer.
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Shipping was super fast and my book arrived in the exact condition described and was packed with care. Would order for this seller again!
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DO NOT BUY FROM THIS FRAUDULENT CRIMINAL SCAM ENTERPRISE!!! They have a very intentional pattern of defrauding their customers: first, they offer a hard-to-find media item at what looks like a pretty good price, but with a long shipping window. Then they never send the item, which they almost certainly never possessed in the first place. They are banking on the customer forgetting to follow up so they can keep the money. Zero replies from the seller to multiple messages. DISGRACEFUL!!!
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This book never arrived. I contacted the seller on numerous occasions with zero response. I now believe this item is out of print and may not be reprinted, so its unlikely this seller has any of tese books to sell, even though it is still listed as being available.
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