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Corporate Strategy - 9783658254254

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Last updated on 24 May, 2025 15:58:51 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Corporate Strategy
ISBN
9783658254254
Publication Year
2019
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Corporate Strategy: Theory and Practice
Item Height
240 mm
Author
Ulrich Pidun
Publisher
Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
Subject
Business
Item Weight
737 g
Item Width
168 mm
Number of Pages
282 Pages

About this product

Product Information

This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation. Corporate Strategy presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way: * Corporate ambition and capabilities * Corporate portfolio analysis * Corporate growth and portfolio strategy * Managing and transforming the corporate profile * Corporate parenting strategy and organization * Corporate financial strategy * Corporate strategy process The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies.

Product Identifiers

Publisher
Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
ISBN-13
9783658254254
eBay Product ID (ePID)
14046705595

Product Key Features

Number of Pages
282 Pages
Language
English
Publication Name
Corporate Strategy: Theory and Practice
Publication Year
2019
Subject
Business
Type
Textbook
Author
Ulrich Pidun
Format
Hardcover

Dimensions

Item Height
240 mm
Item Weight
737 g
Item Width
168 mm

Additional Product Features

Country/Region of Manufacture
Germany
Title_Author
Ulrich Pidun

Item description from the seller

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About this seller

BOOKS etc.

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BOOKS etc is an UK online business that is based in ALDERSHOT, Hampshire. We are a family run company that aims to bring customers a fantastic selection of books with great prices, with friendly ...
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