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Marketing and Modernity - 9781859739914
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Located in: Aldershot, United Kingdom
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eBay item number:314651544461
Item specifics
- Condition
- Book Title
- Marketing and Modernity
- ISBN
- 9781859739914
- Publication Year
- 1997
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Marketing and Modernity: an Ethnography of Marketing Practice
- Item Height
- 216mm
- Publisher
- Bloomsbury Publishing
- Item Width
- 138mm
- Subject
- Engineering & Technology, Marketing
- Number of Pages
- 256 Pages
About this product
Product Information
What 200 products can be made from a dead chicken?What should turkey really taste like?How can you make a ready-made meal appear less manufactured?How do you market a folk-pizza ?This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.Through a detailed description of everyday-life in the marketing department, the book critically examines many of the features which are believed to characterise modernity, such as authenticity, ambivalence and the quest for order. The setting also allows the author to explore key economic terms such as the market , product , brand and consumer .Drawing on comparative material, the author suggests that modernity may be characterized, not so much by an effort at making order, but rather by specific ways of dealing with ambivalence, and demonstrates that features generally associated with modernity may not be so modern after all.
Product Identifiers
Publisher
Bloomsbury Publishing
ISBN-13
9781859739914
eBay Product ID (ePID)
89005945
Product Key Features
Publication Name
Marketing and Modernity: an Ethnography of Marketing Practice
Format
Hardcover
Language
English
Subject
Engineering & Technology, Marketing
Publication Year
1997
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
216mm
Item Width
138mm
Additional Product Features
Series Title
Explorations in Anthropology
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
BOOKS ETC LIMITED
Andy Smith
Books Etc, Unit 4
Eastern Road
Aldershot
Hampshire
GU12 4YD
United Kingdom
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eBay item number:314651544461
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