CURRENTLY SOLD OUT

Why Customers Do What They Do : Who They Are, Why They Buy, and How You Can Anticipate Their Every Move by Marshal Cohen (2005, Hardcover)

About this product

Best-selling in Books

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best-selling in Books

The Lost Book of Remedies by Claude Davis Nicole Apelian Paperback
5.0 out of 5 stars based on 17 product ratings
£12.50 New
---- Used
Atomic Habits: the life-changing million-copy #1 bestseller by James Clear (Paperback, 2018)
4.9 out of 5 stars based on 60 product ratings
£4.95 New
£3.99 Used
Twisted Series 4 Books Collection Set by Ana Huang (2022, Paperback)
4.0 out of 5 stars based on 1 product rating
£13.18 New
---- Used
Harry Potter Box Set: Complete Collection by J. K. Rowling (Multiple Copy Pack, 2014)
4.8 out of 5 stars based on 361 product ratings
£29.99 New
£10.00 Used
The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)
4.7 out of 5 stars based on 85 product ratings
£4.60 New
£4.00 Used
Atomic Habits by James Clear (Hardcover, 2018)
4.3 out of 5 stars based on 15 product ratings
£5.20 New
£4.13 Used
The Official Highway Code (Paperback, 2022)
4.8 out of 5 stars based on 114 product ratings
£5.15 New
£3.48 Used

Save on Books

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Books

Atomic Habits: the life-changing million-copy #1 bestseller by James Clear
£5.10
Trending at £6.15
Concise 48 Laws Of Power by Robert Greene 9781861974044 | Brand New
£4.60
Trending at £5.37
Atomic Habits by James Clear Build Good Habits & Break Bad Ones (Paperback)
£5.20
Trending at £5.38
Theory Test - Car Drivers Book 2024 Edition Official DVSA Driving Theory Tests
£13.99
Trending at £15.28
The Psychology of Money : Timeless Lessons By Morgan Housel 2020 free shipping.
£6.00
Trending at £9.03
Long Island: The long-awaited sequel to Brooklyn by Colm Toibin-FREE SHIPPING:UK
£13.99
Trending at £14.35

About this product

Product Information

In today's rapidly shifting marketplace, brand loyalty has subsided and the consumer-of-the-moment rules. To successfully compete for customers' wallet share, you must connect with them, understand their buying habits, and anticipate their every move. In Why Customers Do What They Do, Marshal Cohen, the chief industry analyst for The NPD Group and one of the foremost authorities on consumer behavior, gives managers responsible for branding, marketing, and sales strategies the ability to anticipate the needs, wants, and desires of today's consumer. Drawing on years of market research from The NPD Group, Cohen uncovers the major trends that drive consumer behavior, revealing why and how consumers' daily habits affect their purchasing behavior--and how this behavior will affect your business. This groundbreaking book is the first to introduce Cohen's innovative action plan for reaching consumers. The 5E approach--Educate, Explore, Elevate, Entertain, and Evaluate--delivers the tools you need to rethink your business, marketing, and sales strategies and leverage upcoming consumer trends. Cohen provides solid insight and proven techniques into how you can: Educate consumers, rather than just sell to them Explore ways to let the consumer endorse your brand Elevate awareness to prepare consumers for the next big thing Entertain consumers and inspire purchase behavior Evaluate the process yearly to lock-in a connection to your consumers You'll learn from examples of companies thatutilize the techniques of the 5E's such as Wal-Mart, Apple, Estée Lauder, Merrell, and many others. And you'll see how to keep refining your brand, product, or service for optimum results--and revenue. Don't get stuck in outdated marketing models that stall your company's progress. Read Why Customers Do What They Do to discover what consumers truly want and make your products and brands rise above the competition.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0071460365
ISBN-13
9780071460361
eBay Product ID (ePID)
46907605

Product Key Features

Book Title
Why Customers Do What They Do : Who They Are, Why They Buy, and How You Can Anticipate Their Every Move
Author
Marshal Cohen
Format
Hardcover
Language
English
Topic
Training, Customer Relations
Publication Year
2005
Illustrator
Yes
Genre
Business & Economics
Number of Pages
240 Pages

Dimensions

Item Length
9.1 in
Item Height
0.8 in
Item Width
6.2 in
Item Weight
15.2 Oz

Additional Product Features

Intended Audience
Trade
Lc Classification Number
Hf5415.32.C64 2006
Publication Date
2005-11-16
Copyright Date
2006
Lccn
2006-297414
Dewey Decimal
658.8/342
Dewey Edition
22

Shop by category

Why Customers Do What They Do : Who They Are, Why They Buy, and How You Can Anticipate Their Every Move by Marshal Cohen (2005, Hardcover)

Best-selling in Books

The Lost Book of Remedies by Claude Davis Nicole Apelian Paperback

Atomic Habits: the life-changing million-copy #1 bestseller by James Clear (Paperback, 2018)

Twisted Series 4 Books Collection Set by Ana Huang (2022, Paperback)

Harry Potter Box Set: Complete Collection by J. K. Rowling (Multiple Copy Pack, 2014)

The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)

Atomic Habits by James Clear (Hardcover, 2018)

The Official Highway Code (Paperback, 2022)

Save on Books

Atomic Habits: the life-changing million-copy #1 bestseller by James Clear

Concise 48 Laws Of Power by Robert Greene 9781861974044 | Brand New

Atomic Habits by James Clear Build Good Habits & Break Bad Ones (Paperback)

Theory Test - Car Drivers Book 2024 Edition Official DVSA Driving Theory Tests

The Psychology of Money : Timeless Lessons By Morgan Housel 2020 free shipping.

Long Island: The long-awaited sequel to Brooklyn by Colm Toibin-FREE SHIPPING:UK

You may also like

Non-Fiction Do-It-Yourself Hardcover Books

Do It Yourself Magazines

Do It Yourself Magazine Monthly Magazines

May Do It Yourself Magazine Magazines

July Do It Yourself Magazine Magazines

Do It Yourself Magazine Magazines in English

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features