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Good, Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism
£161.67
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From £14.38 per month for 12 months with *
Condition:
“warped, no dust jacket, some dirty marks to edges of pages”
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
2 available
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Doesn't post to United States.
Located in: Hereford, United Kingdom
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*From £14.38 per month for 12 months.
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eBay item number:315098612835
Item specifics
- Condition
- Good
- Seller notes
- “warped, no dust jacket, some dirty marks to edges of pages”
- Book Title
- Scripted Affects, Branded Selves: Television, Subjectivity, and C
- ISBN
- 9780822348139
- Publication Year
- 2010
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan
- Publisher
- Duke University Press
- Subject
- Anthropology, History
- Number of Pages
- 280 Pages
About this product
Product Information
In Scripted Affects, Branded Selves, Gabriella Lukacs analyzes the development of a new primetime serial called trendy drama as the Japanese television industry's ingenious response to market fragmentation. Much like the HBO hit Sex and the City, trendy dramas feature well-heeled young sophisticates enjoying consumer-oriented lifestyles while managing their unruly love lives. Integrating a political-economic analysis of television production with reception research, Lukacs suggests that the trendy drama marked a shift in the Japanese television industry from offering story-driven entertainment to producing lifestyle-oriented programming. She interprets the new televisual preoccupation with consumer trends not as a sign of the medium's downfall, but as a savvy strategy to appeal to viewers who increasingly demand entertainment that feels more personal than mass-produced fare. After all, what the producers of trendy dramas realized in the late 1980s was that taste and lifestyle were sources of identification that could be manipulated to satisfy mass and niche demands more easily than could conventional marketing criteria such as generation or gender. Lukacs argues that by capitalizing on the semantic fluidity of the notion of lifestyle, commercial television networks were capable of uniting viewers into new affective alliances that, in turn, helped them bury anxieties over changing class relations in the wake of the prolonged economic recession.
Product Identifiers
Publisher
Duke University Press
ISBN-13
9780822348139
eBay Product ID (ePID)
94083220
Product Key Features
Publication Year
2010
Subject
Anthropology, History
Number of Pages
280 Pages
Language
English
Publication Name
Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan
Type
Textbook
Format
Hardcover
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Bestsellers Limited
Lori Evans
Unit 3C2, Ramsden Road
Rotherwas Industrial Estate
Hereford
Herefordshire
HR2 6LR
United Kingdom
Value added tax number:
- GB 977738841
Company registration number:
- 05203037
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 05203037
Seller Feedback (63,557)
- e***o (697)- Feedback left by buyer.Past monthVerified purchaseItem was several days later than estimate and I have relied on seller's notification of when it was dispatched to attribute that to the post office, not the seller. Otherwise, dispatch appears to have been prompt and packaging satisfactory. Critically, the item was described fairly and I am very happy with it. Many thanks.
- s***d (661)- Feedback left by buyer.Past 6 monthsVerified purchaseBook condition described as 'Like New' and it is exactly that so I am very pleased; great value; very fast post; securely packed; 5 star recommended seller and thanks.Excellent, Terms & Conditions: Life in Girls' Boarding Schools, 1939-1979, Maxto (#315217099480)
- 0***i (4873)- Feedback left by buyer.Past monthVerified purchaseSuperb guide (exactly as described) "as mint " sent Next Day in "Gorillaproof" packing + Vg comms = FIVE ***** STARS = Highly Recommended
Product ratings and reviews
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