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The Advertising Concept Book: Think Now, Design Later-Pete Barry
£9.19
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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Located in: South East, United Kingdom
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eBay item number:315122382854
Item specifics
- Condition
- Book Title
- The Advertising Concept Book: Think Now, Design Later-Pete Barry
- ISBN
- 9780500518984
- Publication Year
- 2016
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Advertising Concept Book: Think Now, Design Later
- Item Height
- 238 mm
- Publisher
- Thames & Hudson LTD
- Subject
- Advertising
- Item Weight
- 1330 g
- Item Width
- 200 mm
- Number of Pages
- 320 Pages
About this product
Product Information
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever.
Product Identifiers
Publisher
Thames & Hudson LTD
ISBN-13
9780500518984
eBay Product ID (ePID)
223035417
Product Key Features
Number of Pages
320 Pages
Publication Name
The Advertising Concept Book: Think Now, Design Later
Language
English
Subject
Advertising
Publication Year
2016
Type
Textbook
Format
Hardcover
Dimensions
Item Height
238 mm
Item Weight
1330 g
Item Width
200 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 724498118
CRN: 03800600
About this seller
awesomebooksuk
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- j***c (697)- Feedback left by buyer.Past 6 monthsVerified purchaseFantastic Seller. Great quality and condition of item.Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Would definitely buy again! Thank you so much.
- u***t (2254)- Feedback left by buyer.Past 6 monthsVerified purchaseA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.Stations and Structures of the Settle and Carlisle Railway-V.R. (#315149142156)
- r***7 (836)- Feedback left by buyer.Past 6 monthsVerified purchaseFantastic Seller. Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Would definitely buy again! Thank you so much.FAME ANNUAL 1984-NO AUTHOR (#316449611889)
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Seller Feedback (2,248,381)
- j***c (697)- Feedback left by buyer.Past 6 monthsVerified purchaseFantastic Seller. Great quality and condition of item.Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Would definitely buy again! Thank you so much.
- u***t (2254)- Feedback left by buyer.Past 6 monthsVerified purchaseA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.Stations and Structures of the Settle and Carlisle Railway-V.R. (#315149142156)
- r***7 (836)- Feedback left by buyer.Past 6 monthsVerified purchaseFantastic Seller. Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Would definitely buy again! Thank you so much.FAME ANNUAL 1984-NO AUTHOR (#316449611889)