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Infotrends : Profiting from Your Information Resources by Forest W. Horton Jr. and Donald A. Marchand (1986, Hardcover)
Better World Books (2751937)
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- Buy it nowInfotrends : Profiting from Your Information Resources Hardcover
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100471816809
ISBN-139780471816805
eBay Product ID (ePID)1363533
Product Key Features
Book TitleInfotrends : Profiting from Your Information Resources
Number of Pages324 Pages
LanguageEnglish
Publication Year1986
TopicDecision-Making & Problem Solving, Information Management
IllustratorYes
GenreBusiness & Economics
AuthorForest W. Horton Jr., Donald A. Marchand
FormatHardcover
Dimensions
Item Weight23 Oz
Item Length2.9 in
Item Width1.6 in
Additional Product Features
Intended AudienceTrade
LCCN85-029438
Dewey Edition19
Dewey Decimal658.4/038
Table Of ContentThe Information Economy. The Information-Processing Industry. Rethinking Your Business in the Information Economy. New Strategies for Gaining Competitive Advantage. Strategic Information Management. New Structures and Functions for Corporate Information Management. Managing and Planning for Information Productivity. The Knowledge Worker: Working Smarter Not Just Harder. The Changing Role of Business in the Information Society. Index.
SynopsisA guide to capitalizing on new information technologies. Surveys opportunities presented by changing trends in telecommunications and office automation technology, and cites examples of moneymaking ideas using a company's existing databases and expertise. Actual examples from companies like Sears, Du Pont, GM, and Federal Express. Offers a multitude of ideas that managers can use right away--from retraining employees using videodisks to letting customers tap into a company's database.
LC Classification NumberT58.64.M37 1986
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