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Television And Its Audience (SAGE Communications in Society seri
£3.46
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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Located in: South East, United Kingdom
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eBay item number:315767255691
Item specifics
- Condition
- ISBN
- 9780803981553
- Publication Year
- 1988
- Format
- Paperback
- Language
- English
- Book Title
- Television and Its Audience
- Publisher
- SAGE Publications LTD
- Item Weight
- 280g
- Number of Pages
- 220 Pages
About this product
Product Information
This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.
Product Identifiers
Publisher
SAGE Publications LTD
ISBN-13
9780803981553
eBay Product ID (ePID)
89099200
Product Key Features
Book Title
Television and Its Audience
Format
Paperback
Language
English
Publication Year
1988
Number of Pages
220 Pages
Dimensions
Item Weight
280g
Additional Product Features
Series Title
Sage Communications in Society Series
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 724498118
CRN: 03800600
About this seller
awesomebooksuk
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- u***t (2242)- Feedback left by buyer.Past 6 monthsVerified purchaseA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.
- e***- (438)- Feedback left by buyer.Past 6 monthsVerified purchaseVery positive experience buying from this seller. One I have bought from many times. Book is in excellent condition and very low price and free postage made this great value for money. Securely packaged and delivered very quickly. Excellent communication if needed, very prompt, helpful and efficient. I give this seller 10 out of 10 for everything. Accurate description, very low prices and super fast dispatch and delivery. Top notch eBayer 👍
- r***7 (811)- Feedback left by buyer.Past 6 monthsVerified purchaseFantastic Seller. Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Would definitely buy again! Thank you so much.
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Seller Feedback (2,145,430)
- u***t (2242)- Feedback left by buyer.Past 6 monthsVerified purchaseA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.
- e***- (438)- Feedback left by buyer.Past 6 monthsVerified purchaseVery positive experience buying from this seller. One I have bought from many times. Book is in excellent condition and very low price and free postage made this great value for money. Securely packaged and delivered very quickly. Excellent communication if needed, very prompt, helpful and efficient. I give this seller 10 out of 10 for everything. Accurate description, very low prices and super fast dispatch and delivery. Top notch eBayer 👍
- r***7 (811)- Feedback left by buyer.Past 6 monthsVerified purchaseFantastic Seller. Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Would definitely buy again! Thank you so much.