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Beyond Mind Games : The Marketing Power of Psychographics by Rebecca Piirto (1991, Hardcover)
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BEYOND MIND GAMES: THE MARKETING POWER OF PSYCHOGRAPHICS By Rebecca Piirto - Hardcover **BRAND NEW**.
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About this product
Product Identifiers
PublisherPenton Media, Incorporated
ISBN-10093688908X
ISBN-139780936889085
eBay Product ID (ePID)19038772153
Product Key Features
Number of Pages263 Pages
LanguageEnglish
Publication NameBeyond Mind Games : the Marketing Power of Psychographics
Publication Year1991
SubjectMarketing / General, Statistics
TypeTextbook
Subject AreaPsychology, Business & Economics
AuthorRebecca Piirto
FormatHardcover
Additional Product Features
Intended AudienceCollege Audience
LCCN91-058121
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