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Political Advertising in the United States - 9780367761479

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eBay item number:316493746513
Last updated on 11 Jun, 2025 23:06:55 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Political Advertising in the United States
ISBN
9780367761479
Publication Year
2021
Type
Textbook
Format
Paperback
Language
English
Publication Name
Political Advertising in the United States
Item Height
229 mm
Author
Travis N. Ridout, Erika Franklin Fowler, Michael M. Franz
Publisher
Taylor & Francis LTD
Subject
Politics
Item Weight
454 g
Item Width
152 mm
Number of Pages
182 Pages

About this product

Product Information

Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition * Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. * Addresses the interference of foreign actors in elections and their connection to political advertising. * Expands the discussion of digital political advertising and incorporates this topic into every chapter. * Adds a new chapter specifically addressing digital ad content and spending. * Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. * Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780367761479
eBay Product ID (ePID)
5049915270

Product Key Features

Number of Pages
182 Pages
Language
English
Publication Name
Political Advertising in the United States
Publication Year
2021
Subject
Politics
Type
Textbook
Author
Travis N. Ridout, Erika Franklin Fowler, Michael M. Franz
Format
Paperback

Dimensions

Item Height
229 mm
Item Weight
454 g
Item Width
152 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Michael M. Franz, Travis N. Ridout, Erika Franklin Fowler

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 976952259
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CRN: 06687355
About this seller

BOOKS etc.

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BOOKS etc is an UK online business that is based in ALDERSHOT, Hampshire. We are a family run company that aims to bring customers a fantastic selection of books with great prices, with friendly ...
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