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E-Business and E-Commerce Management : Strategy, Implementation a

Free US Delivery | ISBN:0273719602
Better World Books
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US $9.58
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Item specifics

Condition
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Used book that is in clean, average condition without any missing pages. 100% Money-Back Guarantee.”
Book Title
E-Business and E-Commerce Management : Strategy, Implementation a
ISBN
9780273719601

About this product

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0273719602
ISBN-13
9780273719601
eBay Product ID (ePID)
74824079

Product Key Features

Number of Pages
800 Pages
Publication Name
E-Business and E-Commerce Management : Strategy, Implementation and Practice
Language
English
Publication Year
2011
Subject
Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / General (See Also Computers / Electronic Commerce)
Type
Textbook
Subject Area
Computers, Business & Economics
Author
Dave Chaffey
Format
Trade Paperback

Dimensions

Item Height
1.2 in
Item Weight
51.9 Oz
Item Length
7.7 in
Item Width
10.3 in

Additional Product Features

Edition Number
4
Intended Audience
College Audience
LCCN
2009-009561
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8/72
Table Of Content
Preface and Guided Tour Acknowledgements I INTRODUCTION 1. Introduction to e-business and e-commerce 2. E-commerce fundamentals 3. E-business infrastructure 4. E-environment II STRATEGY AND APPLICATIONS 5. E-business strategy 6. Supply chain management 7. E-procurement 8. E-marketing 9. Customer relationship management III IMPLEMENTATION 10. Change management 11. Analysis and design 12. Implementation and maintenance Glossary Index
Synopsis
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce., Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level., Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation. Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level. The following online resources support the text: For Students: Self-assessment questions, additional case studies, an online study guide to further explore key concepts, weblinks and a glossary For Instructors: Teaching manual with case notes, PowerPoint slides, a testbank
LC Classification Number
HF5548.32.C472 2009

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Better World Books

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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale ...
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