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Marketing to Women : How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment by Marti Barletta (2006, Trade Paperback)
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- Buy it nowMarketing to Women: How to Increase Your Share of the World's Largest Market
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About this product
Product Identifiers
PublisherKaplan Publishing
ISBN-101419520199
ISBN-139781419520198
eBay Product ID (ePID)47530781
Product Key Features
Edition2
Book TitleMarketing to Women : How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
Number of Pages304 Pages
LanguageEnglish
TopicMarketing / General, Consumer Behavior
Publication Year2006
IllustratorYes
FeaturesRevised
GenreBusiness & Economics
AuthorMarti Barletta
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight0 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
LCCN2005-021741
Reviews"The pyrotechnic prose of Alex Lemon's memoir creates an electrifying portrait of a body in crisis, and the way the soul is inexorably, reluctantly, dragged along.... If ever a book was written in blood, it is this one."-- Nick Flynn, author ofAnother Bullshit Night in Suck City, oMarti Barletta is a key thought leader when it comes to marketing to women. Marti has uncovered a mountain of relevant and actionable insights into women that would help any company gain a competitive advantage.ouPhilip Kotler, "Marti Barletta is a key thought leader when it comes to marketing to women. Marti has uncovered a mountain of relevant and actionable insights into women that would help any company gain a competitive advantage."Philip Kotler, oMarti approaches marketing to women with a zesty blend of wit and intelligence, backed up with enough just plain marketing smarts to inform and inspire you to take proper advantage of this enormous opportunity.ouKirt Hibbitts, Senior Vice President, Director of Marketing Communications, Wachovia Bank, ôMarti approaches marketing to women with a zesty blend of wit and intelligence, backed up with enough just plain marketing smarts to inform and inspire you to take proper advantage of this enormous opportunity.öùKirt Hibbitts, Senior Vice President, Director of Marketing Communications, Wachovia Bank
Edition DescriptionRevised edition
SynopsisIn this snappy 2nd edition of Marketing to Women, author Martha Barletta tells exactly how and why corporations are spending more to capture the multi-billion-dollar women's market. In this book Barletta reveals how and why women reach different brand purchase decisions than men; the marketing myths about women as consumers and how to tap into the lucrative market of women 50 years and older. Martha Barletta, president of the TrendSight Group, is a recognised authority on gender-focused marketing strategies for wooing women consumers. Her lively style, command of her subject and passion for her topic make her a popular presenter at corporations, conferences and business schools., Rachel Laudan tells the remarkable story of the rise and fall of the world's great cuisines—from the mastery of grain cooking some twenty thousand years ago, to the present—in this superbly researched book. Probing beneath the apparent confusion of dozens of cuisines to reveal the underlying simplicity of the culinary family tree, she shows how periodic seismic shifts in culinary philosophy"—beliefs about health, the economy, politics, society and the gods—prompted the construction of new cuisines, a handful of which, chosen as the cuisines of empires, came to dominate the globe. Cuisine and Empire shows how merchants, missionaries, and the military took cuisines over mountains, oceans, deserts, and across political frontiers. Laudan's innovative narrative treats cuisine, like language, clothing, or architecture, as something constructed by humans. By emphasizing how cooking turns farm products into food and by taking the globe rather than the nation as the stage, she challenges the agrarian, romantic, and nationalistic myths that underlie the contemporary food movement. , Why do Best Buy stores offer "Personal Assistants?" Why does MinuteClinic operate in Target and Cub Foods stores? Why does Kimpton Hotels tie in with the national Dress for Success cause? Why is the author of this book called the "godmother" of the new Volvo concept car? In this lively 2nd edition of "Marketing to Women," Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women's market. Updated success stories, original strategies and applications, and gender-effective advertising "best practices" make this the most comprehensive resource to help professionals create and execute a marketing plan that targets women. An eye-opening new chapter highlights the convergence of the two most significant consumer marketing trends today: the aging of America and the growing financial power of women. Marshalling statistics about inheritance patterns and longevity, Barletta coins the phrase "PrimeTime Women(TM)" to show how yesterday's "little old lady" will be tomorrow's "Ms. Moneybags," a target for myriad industries--banking, brokerage, insurance, health, real estate, travel, and self-improvement, just to name a few. In "Marketing to Women," Barletta reveals: * How and why women reach different brand purchase decisions than men* How to use her proprietary GenderTrends(TM) Marketing Model to create strategies and tactics that will win women's brand loyalty* How to hook women consumers with new products, relevant communications, smart selling techniques, and the right marketing strategies * Why smart marketers will tap into the profitable market of women 50 years and older--the "golden bull's-eye" of target marketing, In this snappy 2nd edition of Marketing to Women, author Martha Barletta tells exactly how and why corporations are spending more to capture the multi-billion-dollar women's market. In this book Barletta reveals how and why women reach different brand purchase decisions than men; the marketing myths about women as consumers and how to tap ......, This lively second edition by a gender marketing expert tells how and why corporations are spending more to capture the multi-trillion-dollar women's market. Updated statistics, success stories, and examples of the hottest trends in gender-based advertising make this one of the most comprehensive resources available.
LC Classification NumberHC79.C6B337 2005
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